At this point, let’s assume you’re convinced conversational presenting is the way to go (woo!) and you’re eager to get started. Before you drop slides directly from PowerPoint into Prezi, know that tweaking your approach to content is required in addition to a change in format and delivery. After all, how can you expect to have a successful conversation if you’re too busy rattling off bullet points that—impressive as they may be— likely no one will remember?
What many of us know these days as visual storytelling complements conversational presenting perfectly. We’ve got a ton of research to explain why visuals work best in presentations, but the gist of it is simply that our brains are built for them. Between 80 and 90% of the information that our brain processes comes in through our eyes, and almost incredibly, two-thirds of the brain’s electrical activity is dedicated to vision when the eyes are open. In other words, we are hardwired to consume visuals, and our brains have evolved powerful storage capacity for this type of information.
When translating your content into a conversational presentation, think of what you can condense into quickly digestible visuals. Take projected growth for example. It’s a routinely shared statistic, but typically presented using a graph and squiggly lines that are hard to read from afar. Here’s how that data could look using visual storytelling techniques:
A visual like this is perfect for a map-like delivery style. See how the size of the illustrations communicates growth without even having to look at the actual numbers? It requires very little processing or mathematics to comprehend, and is easier to remember than plots on an axis. Having this image on the screen as you chat with your client will communicate your message visually while you communicate it verbally. That’s a double whammy!
While conversational presenting is not going to be the right way to go in every single instance, the direction our world is moving in will certainly make it the best option more often than not. With a combination of a map-like structure, meaningful movement, and visually appealing content, Prezi makes delivering a presentation that operates like a conversation easier than ever.
We at Prezi are proud to be one of the many companies to bring productivity into the 21st century, and the first to offer a solution that treats presentations as more than just that. Because in business you’re always adapting, and we believe you should have a platform with the flexibility to support you.
Find out more about conversational presenting today by taking a tour of our Prezi Business workshop