Maybe you already have a Facebook page and some pretty good reviews on social media (or at least no one has called you the “worst restaurant ever
”!) Lots of people assume that having a social media page for their business is enough.
There are a few problems with that strategy, though. First, you’ll always be at the mercy of the social media platform you choose. Algorithms change, rules change, and what’s working one day might not be working a few weeks from now. If you have a website, it belongs to you—and you can control the content and the message.
Trends change, too. If your customers are on Facebook today, they might be on Snapchat or a new platform that none of us have even heard of yet tomorrow. As people shift from one tool to the next, your website will act as an anchor - no matter what platform customers prefer, they can always find your website in the same place.