Portfolio
:format(webp)/http://s3.amazonaws.com/projects-files/184/18419/1841912/548773c0-8f03-4364-a80b-5591936511ba.jpg "Phaseone is a consulting firm dedicated to uncovering investment opportunities in the private equity sector. Seeking a fresh and modern brand identity, they emphasized a desire to move away from traditional finance aesthetics.
The logo embodies their mission of \"connecting founders with like-minded investors,\" represented visually through a clever interplay of two dots, symbolizing connection and collaboration. The design is characterized by solid, bold lines and a symmetrical structure, reflecting core values of trust, alignment, and professionalism.
Versatile in its application, the logo performs beautifully in both black and white, as well as in color, adapting seamlessly to light and dark backgrounds. It conveys a sense of premium vibrancy, striking a balance between sophistication and approachability—exactly as Phaseone envisioned, steering clear of conventional finance imagery.")
:format(webp)/http://s3.amazonaws.com/projects-files/183/18358/1835876/c5ecc98d-c02d-4fdb-a08c-4bd54615bee9.jpg "Overview: DrWell is a provider-to-consumer platform that empowers patients to discover quality healthcare services in their local area. With a focus on exclusive access to compounded medications and the promotion of continuity of care, DrWell is committed to enhancing the patient experience.
Brand Positioning: DrWell positions itself as a luxury brand within the healthcare sector, emphasizing sophistication, trust, and exceptional service. These brand guidelines outline the visual and verbal identity that reflect this premium positioning, ensuring consistency across all touchpoints.
Key Elements: The guidelines detail the logo usage, color palette, typography, and imagery style, all designed to communicate DrWell's commitment to quality and care. By adhering to these standards, DrWell reinforces its identity as a leader in providing tailored healthcare solutions.")
:format(webp)/http://s3.amazonaws.com/projects-files/179/17947/1794788/9e18eaba-1dfc-47d4-a375-35cd5ddf7ff8.jpg "Comprehensive PowerPoint template with over 60 pages for Berndt+Partner Creality, a global agency known for its expertise in packaging design and innovation in food, non-food, and OTC sectors. Their focus on sustainability and strategic creativity allows them to transform brand visions into impactful packaging solutions.
The template is crafted to reflect the agency's innovative spirit and design excellence, providing a cohesive and visually engaging framework for presentations. Each slide is thoughtfully designed to highlight key concepts, showcase creative packaging strategies, and facilitate clear communication of the agency’s capabilities and achievements.
With a modern aesthetic and user-friendly layout, this template enhances the presentation experience, allowing Berndt+Partner Creality to effectively convey their brand story and showcase their award-winning work to clients and stakeholders around the world.")
:format(webp)/http://s3.amazonaws.com/projects-files/175/17581/1758168/07902da9-c298-4515-b569-a0a14f49e586.png "Comprehensive set of brand guidelines for enov.one, a dynamic health startup committed to revolutionizing healthcare through innovative digital solutions. With a mission to empower individuals and healthcare providers, enov.one emphasizes a smart, classy, and trustworthy approach to healthcare.
These guidelines aim to consolidate and strengthen their brand identity, ensuring consistency across all communication and marketing materials. By defining key elements such as logo usage, color palette, typography, and imagery, the guidelines establish a cohesive visual language that incorporates lush tones, reflecting enov.one’s commitment to a vibrant and human-centric experience.
The guidelines articulate enov.one’s vision and values, positioning the brand as a reliable partner in the health sector. This approach not only fosters trust but also establishes enov.one as a leader in digital transformation, ready to engage and resonate with their audience.")
:format(webp)/http://s3.amazonaws.com/projects-files/161/16100/1610034/497e4630-d155-4654-9f63-19960e51f3c5.jpg "Project Overview: I created a visually engaging PowerPoint investor deck template for AlchemyPet, a forward-thinking company dedicated to transforming pet health and wellness. This template is designed to effectively communicate their innovative solutions and growth potential to potential investors.
Design Approach: The deck features a modern aesthetic with a cohesive color palette and typography that reflects AlchemyPet’s brand identity. Each slide is thoughtfully structured to highlight key data, market opportunities, and the company’s vision, making it easy for investors to grasp the value proposition.
Key Features: With a focus on clarity and impact, this investor deck template equips AlchemyPet with the tools needed to present their business confidently. It ensures that their message resonates with potential stakeholders, showcasing their commitment to enhancing the lives of pets through cutting-edge health solutions.")
:format(webp)/http://s3.amazonaws.com/projects-files/161/16100/1610034/d0e66d11-1522-4873-80a7-283f155d9169.jpg "Label design for 'Rescued,' a premium dog food topper by AlchemyPet. This project marks the brand's debut into luxury/minimalist product design, featuring:
-Sleek, modern aesthetics tailored for high-end pet care market;
-Dark background maintaining brand consistency;
-Bold accent colors for visual impact;
-Clean typography emphasizing product name and key benefits;
-Minimalist iconography highlighting natural ingredients;
-Subtle elements conveying the 'rescued' concept;
The design balances AlchemyPet's commitment to pet wellness with contemporary visual appeal, targeting discerning pet owners. It showcases the product's premium quality while adhering to the brand's core values of sustainability and transparency.")
:format(webp)/http://s3.amazonaws.com/projects-files/142/14218/1421832/20bd51fa-cc0f-41ad-9771-191787427856.jpg "Comprehensive brand guide for EKN Engineering, a dynamic technology company that expertly integrates engineering and innovation.
This guide utilizes dynamic blue gradients and geometric-inspired typography to embody EKN Engineering's forward-thinking ethos and its commitment to solving complex challenges.
The vibrant blue gradients symbolize trust and reliability, while the geometric inspired typography reflects precision and modernity—qualities that define EKN Engineering's approach. Through this cohesive visual identity and consistent messaging, the brand guide aims to elevate EKN Engineering’s presence as a leader in the field and showcase its passion for driving technological advancements.")
:format(webp)/http://s3.amazonaws.com/projects-files/88/8846/884662/506cd0ac-84f3-4284-9cb8-ecbbb8ad443d.png "Logo and branding for a pet brand. They make natural flea collars for dogs and cats and will be creating new pet products in future.
The wordmark subtly suggests a cat and a dog (p letters).")
:format(webp)/http://s3.amazonaws.com/projects-files/59/5954/595482/74ceedd0-7cb3-4c72-b177-e94333cd85cd.png "Clean and minimalist label and package design for blush brand, which produce CBD Hemp Extract Drops (dietary supplement). This product has a lemon&ginger taste, which is suggested through the color. The logo for this brand was designed also by me.")
:format(webp)/http://s3.amazonaws.com/projects-files/139/13905/1390523/3084fb14-c9c4-431b-9f5d-c79d83cf72c8.png "Brand Manual for a creative office in the heart of Munich. They are a group of media specialist who produce moving images.
Brand guide with some nature inspired theme and still not too feminine. The orange accent color in contrast with white and black gives a nice touch to the flat colors. The rounded corners smoothens the rigid lines and angles.")
:format(webp)/http://s3.amazonaws.com/projects-files/105/10509/1050931/a23a22d5-a6bd-436e-b3cd-fbd5bfc2dc8a.jpg "Arkenstone offers skin-care for men. They create skin care that uses the energy of nature to give men sustainable skin health, reflecting the healthy life & person they are.
The client asked for an idea that would reflect the \"natural\" aspect in a clever way and being premium and strong.
I have subtly suggested the natural aspect by using a tree branch idea integrated into the letter \"N\". It is more direct but not so obvious and generic as using a leaf symbol. The proposal has more energy but still premium and bold, with a theme of efficacy/power.")
:format(webp)/http://s3.amazonaws.com/projects-files/127/12717/1271704/9b2ac870-6ef2-40f6-b572-ca8625cb111d.png "Label design for naturally-derived products that improve pet’s health and immune system.")
About
UK-educated designer with 10+ years of global experience in branding, packaging, and visual communication. I blend creativity with strategic insight to craft impactful designs that elevate brands and resonate with audiences. My work balances aesthetic appeal with conceptual depth, telling compelling stories through simple, yet powerful visuals.
Member since:
June 25, 2015
Reviews
"John presented a great design and a well thought out process for creating it. "
lincoln.stollerD
reviewed about 2 months ago
"Thank you!"
johnbaiatul
responded about 2 months ago
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"John was wonderful to work with. Great results!"
jacoy7
reviewed 3 months ago
"Thank you!"
johnbaiatul
responded 3 months ago
/projects-files/183/18358/1835876/e9016c6d-fe0f-4edd-b916-cb1253aefb96-preview.png)
"As always, John is very professional and delivers as promised.
Thank you!"
jfarrell14cZ
reviewed 3 months ago
"Thank you!"
johnbaiatul
responded 3 months ago
/projects-files/184/18415/1841578/f9ec4218-cdae-47f9-800f-cb2eaccfe714-preview.png)
"John is talented and professional. We highly recommend working with him !"
Anonymous client
reviewed 7 months ago