Portfolio
:format(webp)/99designs-contests-attachments/139/139822/attachment_139822784 "NOVEL")
:format(webp)/99designs-work-samples/work-sample-designs/5211360/b391a0cd-da6f-4d80-80f9-f96c29186435 "Designing the cover series for Gina Di Dio was the kind of project that pulls you in and doesn’t let go. Each book had its own pulse, its own atmosphere—and I wanted the covers to feel like windows straight into those worlds.
I used Midjourney to explore dramatic visual concepts and moods, letting the AI spark unexpected ideas. From there, Photoshop became my studio for shaping details, blending textures, and building the emotional tone. Illustrator handled the precise typography and structure that holds a cover together, while Procreate gave me space to add hand-drawn elements that brought warmth and character to the final artwork.
Creating this series was simply fun—immersive, challenging, and full of those “yes, this is it” moments that make design so addictive.")
:format(webp)/99designs-work-samples/work-sample-designs/5211360/f701c5d4-981a-41b7-9281-aaf40fb859a0 "I had the opportunity to design the full Hey Smart Girl book series, developing a cohesive visual identity across all titles. I created every cover in the collection using Adobe Illustrator and graphic-driven design to establish a clean, modern, and empowering aesthetic tailored to young STEM readers.
Each subject — Biology, Chemistry, and Physics— required its own visual language, yet the series needed to feel unified. My approach combined bold vector illustration, precise layout structure, and a vibrant color system to create covers that are both educational and visually engaging. The goal was to present science in a way that feels accessible, inspiring, and aligned with the brand’s mission of encouraging girls to explore STEM with confidence.
This project was a pleasure to work on. Shaping a complete cover system from the ground up allowed me to bring consistency, clarity, and personality to every title in the set.")
:format(webp)/99designs-work-samples/work-sample-designs/5211360/65dfeccb-718c-4201-b971-4f0a3d5ea195 "1-1 project book cover")
:format(webp)/99designs-work-samples/work-sample-designs/5211360/823f4936-26b2-4687-94f1-f69f460f621b "1-to-1 project
(typesetting with imagery)")
:format(webp)/99designs-work-samples/work-sample-designs/5211360/8d31e8df-5119-471c-8438-bf18927f8d73 "1-to-1 project design
(typesetting with imagery)")
:format(webp)/99designs-work-samples/work-sample-designs/5211360/2e558b80-83a4-4def-b93c-bfdcb8b1c6dd "1-to-1 project
(typesetting with imagery)")
:format(webp)/99designs-contests-attachments/142/142850/attachment_142850061 "Catalogue contest entry")
:format(webp)/99designs-contests-attachments/160/160955/attachment_160955312 "Brochure contest entry")
:format(webp)/99designs-contests-attachments/145/145158/attachment_145158598)
:format(webp)/99designs-contests-attachments/141/141684/attachment_141684153 "Book cover contest winner")
:format(webp)/99designs-contests-attachments/147/147607/attachment_147607082)
About
Hi there, and welcome! I’m a freelance designer and illustrator who loves bringing stories to life through art. When I’m not working full-time as a designer, you’ll find me happily creating book covers—especially for kids’ books and anything with pink hues, flowers, or a bit of glitter and magic.
If my work makes you smile, drop me a message! I’d love to chat about your next project and see what we can create together.
Member since:
October 10, 2022
Reviews
"Die Zusammenarbeit mit Asiel ist ausgezeichnet. Sie nimmt alle meine Ideen auf und liefert sehr viele eigene Ideen hinzu. Sogar mehr als eigentlich vereinbart und überrascht immer wieder mit ihrer Kreativität. So entsteht ein gemeinsamer Prozess, wo am ..."
patloturco65
reviewed 3 months ago
"Thank you so much for the lovely review!
It was an absolute pleasure working with you again — always a great experience!"
Asiel.
responded 3 months ago
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"Work with Asiel Lavie is very inspiring. It is the third cover of my books we are creating together. She accepts my suggestions and puts them in images which mirror my ideas in a way I didn't know where possible. Of course it is her work, but it is alwa..."
patloturco65
reviewed about 1 year ago
"Thank you for your kind words! It was great working with you again and I'm excited for our next project! :)"
Asiel.
responded about 1 year ago
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"I was and am very lucky and very happy with Asiel. If you work with her you will find out. "
patloturco65
reviewed over 1 year ago
"Thank you for your kind words! It was great working with you again and I'm excited for our next project! :)"
Asiel.
responded over 1 year ago
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"Always great work from Asiel!"
goXLR8
reviewed over 1 year ago
"Thanks for your kind words! It was great working with you again and I'm excited for our next project! :)"
Asiel.
responded over 1 year ago
"Asiel is the best of the best! So fun to work with! Her communication is excellent. She has a beautiful color palette, outstanding compositional skills, and, most importantly, she understands the emotion/vibe you are looking for in your cover! So happy ..."
RichieD
reviewed over 1 year ago
"Thank you for your lovely feedback! I enjoyed collaborating with you once more and can't wait for our next project together :)"
Asiel.
responded over 1 year ago
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