Portfolio
:format(webp)/99designs-contests-attachments/159/159852/attachment_159852900 "The Concept: For 7D9, I aimed to create a logo that felt as solid and permanent as the structures the company designs. The visual identity relies on heavy, geometric typography that mimics the look of concrete or steel beams—essential elements in modern architecture.
Design Details:
Typography: The customized character shapes are tightly kerning and bold, creating a unified block that feels impenetrable and strong. The \"D\" serves as a central anchor, bridging the numbers.
Simplicity: By removing all unnecessary ornamentation, the design reflects a \"form follows function\" philosophy, which is a core tenet of good architecture.
Tagline: The tagline \"DESIGN . DELIVERED\" is set in a lightweight, widely spaced sans-serif to provide a sharp contrast to the heavy logo, adding a sense of elegance and precision.")
:format(webp)/99designs-work-samples/work-sample-designs/12691137/aa55bc25-b536-422f-803e-743cd08c86c7 "This logo was designed for Situs Financial, a private equity lender specializing in investment real estate. The core concept was to create a mark that directly reflects the company's name, as \"situs\" refers to the location of a property.
The final design artfully merges the initial 'S' with a location pin icon. This creates a unique and memorable symbol that is both elegant and highly relevant to the industry. The clean, modern typography and sophisticated color palette of gold and deep teal were chosen to convey trust, professionalism, and financial expertise.")
:format(webp)/99designs-work-samples/work-sample-designs/12691137/33e46393-1394-428a-8428-dfcc8ac2de65 "created this vibrant badge identity for 'Nopal RV Park,' focusing on a fun and welcoming atmosphere for travelers. The design features a cheerful cactus (Nopal) mascot holding a camper, immediately establishing the brand's friendly personality and desert location.
I utilized a badge-style layout reminiscent of vintage national park patches to evoke a sense of nostalgia and adventure. The warm orange background reflects a sunset desert palette, while the playful slogan—'The Sharpest Stop, Spikes & Smiles'—highlights the brand's humor and commitment to hospitality.")
:format(webp)/99designs-work-samples/work-sample-designs/12691137/4c5499b8-c458-48f2-9c54-6e907505aa67 "I developed this bold brand identity for 'Kore United,' a modern construction company. The centerpiece of the design is the abstract logo mark, which utilizes negative space and geometric blocking to form a set of ascending steps.
This visual metaphor symbolizes progress, elevation, and the literal building process—taking projects one step at a time to reach the top. I paired this icon with heavy, sans-serif typography to communicate stability and structural integrity. The electric blue and black color palette was chosen to project trust and professionalism, ensuring the brand looks authoritative on everything from job site signage to business cards.")
:format(webp)/99designs-work-samples/work-sample-designs/12691137/1aff8b71-3c8e-4a15-9ee3-6a28d1264e11 "I designed this playful mascot identity for 'K-BAP,' a Korean fast-casual food brand. The name is a nod to the Korean word for rice ('Bap'), and the visual identity reflects the fun, energetic nature of street food culture.
The centerpiece is a cheerful character enjoying a hearty rice bowl, designed to evoke feelings of satisfaction and appetite. I utilized a bold 'sticker-style' aesthetic with thick outlines and a high-contrast black-and-white illustration against a vibrant red background—a color known to stimulate hunger. The custom bubble typography adds to the approachable and friendly personality of the brand.")
:format(webp)/99designs-work-samples/work-sample-designs/12691137/43f5d9d4-e2e9-4b35-805e-68e6cc10d485 "I designed this bold brand identity for 'INR,' a fitness and lifestyle app tailored to Gen Z. The goal was to create a logo that feels kinetic, energetic, and digital-native.
The custom typography uses sharp geometric angles and negative space to create a sense of forward motion and speed. I opted for a high-contrast monochromatic palette to ensure the logo pops in 'Dark Mode' environments and scales perfectly as a mobile app icon. The result is a minimal yet aggressive visual identity that bridges the gap between athletic performance and streetwear culture.")
:format(webp)/99designs-work-samples/work-sample-designs/12691137/85b617b7-5924-41f0-af00-207225081019 "I created this lively mascot identity for 'Holly Moley,' a specialized mole control service. The concept plays on the classic 'whack-a-mole' arcade game to create a memorable and humorous brand connection.
The design features a friendly character ('Holly') and a mole in a bright, illustrative style. I used bold outlines and vibrant colors (red, yellow, and blue) to ensure the logo stands out on service trucks and uniforms. The typography is custom-styled to match the playful, cartoon aesthetic, resulting in a brand image that is trustworthy yet approachable.")
:format(webp)/99designs-work-samples/work-sample-designs/12691137/0885437e-ba16-438a-add9-21354ebb5ac3 "I designed this badge-style logo for 'Half Dome Products,' capturing the spirit of outdoor adventure and resilience. The focal point is a stylized, high-contrast illustration of the iconic Half Dome peak, reinforcing the brand's connection to nature and exploration.
I utilized a bold, monochromatic color palette (black, white, and grey) to ensure the logo is versatile enough for merchandise, apparel, and digital use. The typography is strong and legible, paired with the slogan 'Conquer the Mountain' to emphasize the brand's mission statement. The resulting design is a rugged, timeless emblem suitable for a modern outdoor lifestyle brand.")
:format(webp)/99designs-work-samples/work-sample-designs/12691137/0192ed9b-1c21-440c-9c5f-d8dcb1bb9524 "The Concept: For Drummond Lumber Co., the goal was to create a brand identity that honors their history (\"Estd 1976\") and feels deeply rooted in tradition. I avoided modern, minimalist trends in favor of a vintage badge style that suggests quality and reliability.
Design Details:
Typography: I used a customized, slightly weathered serif font with swashes that mimic the look of old-school hand-painted signage.
Versatility: As shown in the portfolio images, this seal is designed to work on everything from clean white paper to being branded directly onto dark wood textures.
Color Palette: The scheme uses natural earth tones—deep oak browns and soft tans—to visually connect the brand immediately to the timber industry.")
:format(webp)/99designs-contests-attachments/159/159766/attachment_159766833 "The Concept: For \"Pathway Ability,\" the goal was to create a visual identity that felt safe, welcoming, and inclusive. Since the organization focuses on \"belonging\" and \"skills for life,\" I avoided stiff corporate fonts in favor of a custom, rounded typeface that feels human and accessible.
Design Details:
Typography: The lowercase, handwritten-style script is designed to lower barriers and appear friendly to the community.
Color Accents: I introduced a pop of Golden Yellow and Sky Blue in the \"i\" dots. These subtle accents symbolize optimism and trust without overwhelming the clean design.
Hierarchy: The tagline \"Pathway to Belonging | Skills for Life\" is set in a clean sans-serif font to ensure readability and professional grounding beneath the playful logo.")
:format(webp)/99designs-contests-attachments/159/159812/attachment_159812023 "The Concept: For \"Promise Landscaping & Contracting,\" I wanted to steer away from modern minimalism and create a logo that feels timeless and grounded. The design features a highly detailed, hand-drawn style oak tree, which symbolizes strength, growth, and shelter.
Design Strategy:
Visual Storytelling: The tree is not just floating; it is planted in a sturdy stone retaining wall. This was a deliberate choice to visually represent the \"Contracting\" side of the business (hardscaping/masonry) alongside the \"Landscaping\" (nature/horticulture).
Style: The monochromatic, woodcut/etching style gives the brand a rustic, high-end aesthetic that appeals to homeowners looking for quality craftsmanship.
Typography: I paired the illustration with a strong, classic serif font to reinforce the feeling of reliability and tradition.")
:format(webp)/99designs-contests-attachments/161/161189/attachment_161189089 "The Concept: The challenge for this project was to make a complex scientific subject—Quantum Physics—feel approachable and exciting for children. I wanted to move away from dry textbook styles and create a sense of wonder and magic.
Design Details:
Visual Storytelling: I centered the illustration around a playful interpretation of \"Schrödinger's cat,\" depicting it glowing inside a box to visually represent quantum uncertainty and energy.
Atmosphere: The use of deep cosmic blues contrasted with vibrant neon glowing effects creates a \"sci-fi\" feel that appeals to young imaginations.
Typography: I selected a bouncy, playful font for the title to signal that the book is fun and informal, ensuring it stands out on a bookshelf.
Layout: The design is a full wraparound, with the cosmic background extending to the back cover, framing the summary text and author photo perfectly.")
About
I am a BRAND designer who partners with small businesses to craft logos that win customer trust. My primary focus lies in brand identity design, creating compelling visuals that define a brand’s essence. Occasionally, I explore other creative projects to keep things dynamic. I bring a versatile approach to my work, always eager to take on new challenges.
Member since:
August 20, 2025
Reviews
"Listened to the brief and came up with a great design. Thanks!"
Anonymous client
reviewed 2 days ago
"Thank you for the kind words. It was a pleasure bringing your vision to life. I hope the new logo serves the brand well"
Fundi wa LOGO
responded 1 day ago