Tell us a bit about who you are and the people you reach
Ursprungskällan is a business that focuses on experiences with nature & animals as a standing point.
Ursprungskällan organizes courses and lectures for companies and individuals in leadership and communication.
Ursprungskällan also arranges unique trips such as to the north american indians, horse trips and western riding camps.
Ursprungskällan also provides a bed & breakfast service at their ranch which is located in the middle of Swedens hinterland.
In everything Ursprungskällan does, the connection with nature and animals is very important, Ursprungskällan talk a lot about the north american indianerns wisdom in their lectures and also about horse's strong individuality and uses that as a metaphor for human leadership and communication.
Ursprungskällan direct translation is 'original source' in english. The Indian feather is a very strong symbol for the company main core.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
A clean ranch country feel with lots a wood colors that go trough with the logo and Ursprungskällans core concept. Ranch like typography for headers and navigation links maybe a cleaner for paragraphs and content like Georgia, you feel free to come up with suggestions!
The main navigation should have following links: Start, Bed & Breakfast, Utbildning, Aktiviteter, Resor, Blogg, Karta & Kontakt.
The sub / side navigation should include 2 leveled manu striation (the side navigation don't necessarily be placed on the side of the site, its just a expression of its function )
The website of Ursprungskällan should inspire visitors to engage in Ursprungskällan's activities and services. The start page should include a inspiring introduction to Ursprungskällan broad services. Like the Bed & Breakfast, the self development courses and the trips to the native american indians.
What to avoid
Thinking inside of the box :)
Keep it clean but not boring, we dig nice beautiful typography, combo that with a nice ranch-feeling woody-colored layout and you are the winner. Good luck!