Portfolio
:format(webp)/99designs-contests-attachments/160/160497/attachment_160497599 "Max Marshall is a portrait and fashion photographer known for exceptional portfolios and headshots for actors and professionals. His friendly, supportive approach helps clients show the best version of themselves, while his fine art photography bridges corporate and artistic worlds.
The logo presents Max Marshall Studio as a refined, confident, and contemporary brand. Inspired by a photo frame, it nods to Max’s portrait and fine art work, with a subtle “M” integrated within.
The design combines precision and creativity, conveying clarity, professionalism, and a high-end aesthetic. Like Max’s process of listening before the shoot, the mark creates space for personality and emotion to unfold.")
:format(webp)/http://s3.amazonaws.com/projects-files/161/16189/1618986/1d87d757-cbbc-496a-a505-7b9e026116f7.png "GoFIGR is an HR technology startup helping companies retain their best people by connecting employees' skills and aspirations with existing opportunities within the company. This helps companies find the right person for the job without having to hire externally while helping employees find their version of meaningful work where they get engaged and ultimately stay. So it's a win-win!
FIGR is an acronym for Find (opportunities), Inspire (employees), Growth (in the business), and Retain (talents in the company). The customer told me that they liked to be seen as a smart, clever, and witty brand.
My logo combines the letter F with a smiling face. Why not the letter G? Because the client wanted to emphasize the acronym FIGR. The smile is part of the lower arc of the F, and the upper line almost gives the face: a little witty, yet professional and trustworthy in its modern design language. It looks like someone who knows a smarter solution - just like GoFIGR does.")
:format(webp)/http://s3.amazonaws.com/projects-files/144/14444/1444424/3b2605e4-9ef7-4179-a4b9-69f8c831547d.png "ReadLabs is a digital media/advertising startup that helps companies place their ads on the open web. Rather than tracking users ReadLabs uses advanced contextual targeting. Put simply, this means that ads are targeted to the content of the site, not the people who visit it. ReadLabs uses sophisticated AI and algorithms to understand not just the keywords, but also the sentiment (article is positive) and a more nuanced sense of the actual meaning of the text, and uses this information to decide whether an ad should be displayed in that environment.
My logo comes with an innovative yet simple symbol. The two circles represent the audiences analyzed by a data platform (black box, represented by the square). The colored circle symbolizes the target audience. A second look at the symbol reveals both the letter \"r\" for \"read\" and the letter \"l\" for \"labs\". The symbol is complemented by a matching, attractive word mark.")
:format(webp)/http://s3.amazonaws.com/projects-files/64/6448/644867/a303d3f3-6b47-435a-ab28-3441731b487e.png "The strategy of Second Wave Capital is to research and identify strong business models, being really patient in waiting for the opportunity to buy them cheaply on the stock market and to hold on these businesses for the long haul. They value simplicity, candor, long term relationships and are not short-term traders out to make a quick buck.
My logo features two curves that start flat and then grow upwards. The resulting double wave, with its reference to the letter S, not only becomes a visual counterpart of the name SECOND WAVE, but also embodies growth and progress. My aim was to show realistic and not exaggerated growth to convey the philosophy of SECOND WAVE CAPITAL's long-term strategies.")
:format(webp)/http://s3.amazonaws.com/projects-files/98/9898/989871/196d7b63-a94a-4b54-9cc7-cde4814422bb.png "Choosy is a recipe community that uses machine learning to generate customized weekly plans (one recipe per day) that are tailored to the user's exact tastes and needs.
Choosy brings joie de vivre, variety, and fun into the kitchen. And what better way to convey that visually than with this very special cooking pot that can hardly contain its gusto under its dancing cooking lid. The yummy mouth gives the Choosy pot a friendly and personal character. Perfect for the personal cooking companion in which - or rather: with which - every dish turns out delicious.")
:format(webp)/http://s3.amazonaws.com/projects-files/72/7285/728521/2f2e9820-89d5-4bfb-be7f-72e301164ce4.png "The \"Urbane Stickerei\" (translates to: Urban Embroidery) is an embroidery company in Berlin, which offers individualized products in careful handwork at weekly markets and the Christmas market in Berlin as well as on the Internet.
This design proposal combines a dynamically curved thread with an embroidery needle, creating the initial letters \"U\" and \"S\" for \"Urbane Stickerei\". The needle in the centre of the action is itself part of the \"U\" and is surrounded by the \"S\".
The client liked this design, but decided to go with a different concept from me that had an even simpler and iconic symbol, making it even more suitable for use on social networks. You can see the final approved logo here:
https://99designs.com/profiles/chr1skay/designs/1594445")
:format(webp)/http://s3.amazonaws.com/projects-files/43/4317/431750/8fd7e879-5cd1-4754-8a10-ac7f9a18bc3e.png "“Bohnenschatz” is a traditionally roasted high quality coffee/espresso of a well-established coffee roasting company in the region of Dresden (Germany). With “Bohnenschatz” they introduce a new and trendy Coffee brand, which will be marketed all over the country.
“Bohnenschatz” is a wordplay that consists of the parts “Bohnen” (\"bean\") and \"Schatz\". \"Schatz\" has a double meaning: once it can be understood as \"treasure\", but it is also a popular nickname for a loved one, like “sweetheart”.
With the combination of beans and a heart the logo gives the consumer an emotional message: \"MY (new) FAVORITE COFFEE\". It also conveys the passion of the coffee roasting company: \"We love coffee\". Drawn with a continuous dynamic line, the logo expresses vitality and joie de vivre. The “O” of the typography, which reminds the shape of a bean, is slightly raised and combined with an underscore so that it looks as if it stands on a pedestal. A little extra hidden message...")
:format(webp)/http://s3.amazonaws.com/projects-files/106/10649/1064930/f41d97f7-39ec-49ed-ac0f-dd3ec19fceaa.png "What do you do if you are looking for a local bakery that offers exactly the treat you want in the best quality? The answer is BAKERUÉ, a service that brings bakers and customers together. There are two types of users: a) Bakeries that offer their specialties and b) Customers who use the search to find the perfect bakery for their sweet tooth nearby. The name is a combination of baker + rue (street in French).
Such a smart service needs a smart logo. My symbol shows a street sign pointing in two directions, which is not only a nice representation of the term street/rue but also symbolic of the two groups that Bakerué unites: on one side the bakers, and on the other the customers. The curved lines fit wonderfully with the theme of bakers, reminding not only of the rising steam of delicious food but also of their round shapes (cupcakes, for example). To make things perfect, the outer shape of the logo forms a chef's hat (baker's hat).")
:format(webp)/http://s3.amazonaws.com/projects-files/164/16406/1640603/5504e3ca-03e2-4404-a853-133de4962d65.png "The ambiguity of RSA, the Redeemer School of the Arts, is designed to leave room for music as the primary focus or tip of the spear, but also culinary arts, drawing, possibly theatre, and so on - the full range of liberal arts from a Christian perspective.
Just as in music, the individual notes come together to create a song, or in painting, colors, and contrasts create a picture, three letters come together to be artfully blended into a unique monogram.")
:format(webp)/http://s3.amazonaws.com/projects-files/75/7525/752547/d971190e-8cb2-43ba-9b96-2599321bc56d.png "Bionique provides the highest quality health and wellness products that complement individuals’ lifestyles and enhance their well-being.
During the research phase of the project, it became clear that the client found two types of logos attractive: a memorable wordmark or a logo with a separate symbol. I created a logo that gave him both - and he loved the result as much as I did.
The iconic symbol combines two circular shapes that create the initial letter \"B\" with an abstract leaf in the center. The leaf works perfectly as a symbol for health and beauty. Through its elegance and beauty, the logo conveys a high degree of value and quality. Without any question, this logo stands for a premium product.
While the BIONIQUE B works perfectly as a symbol in its own right, it also integrates beautifully within the wordmarks \"BIONIQUE\" and \"BIONIQUE HEALTH\".")
:format(webp)/http://s3.amazonaws.com/projects-files/94/9415/941547/9b7ff475-fe5f-461f-827c-fa76eeae999c.png "I was fortunate to create three logos for this great and valued client. This first design is for the parent company, The Not Boring Company, or abbreviated NoBoCo. This was followed by logos for the first subsidiary NoBoGames and their first product. I will add these to the folio later as well. :-)
As NoBoCo is an umbrella company, the logo should not be limited to any specific field of activity. The logo is based on multiple circles as a representation of different areas of activity (different subsidiaries). These elements are interwoven to form the letters N, B, C, and O for NoBoCo. The curved and interacting elements speak for interaction, dynamics, and communication.")
:format(webp)/99designs-contests-attachments/82/82471/attachment_82471310 "New York is a small specialty coffee shop, their costumers are between 25-40 years old.
The customer wanted to see the extraction process of an espresso in the logo. I did this in a modern and minimalist way by using negative space.")
About
Logo and corporate identity expert.
Feel free to contact me directly for a 1-1 project.
Country:
Germany.
Member since:
October 05, 2012
Reviews
"We have worked with Chris many times and will continue to keep working with him! He always delivers what we need!"
Anonymous client
reviewed 3 days ago
"Great ideas and skills, reliable, clear communication."
Anonymous client
reviewed 23 days ago
"Loved working with Chris Kay, very thorough and pleasant to work with!! Appreciated his timely responses and quick project turnaround!"
migsy70
reviewed 3 months ago
"Chris is awesome! He perfects the designs and is so easy to work with! He has helped us with all of our logos!"
kevinVD
reviewed 4 months ago
"Chris hat uns innerhalb weniger Tage drei sehr verschiedene Vorschläge für die Erneuerung unseres Logos nach unseren Vorgaben im Briefing geliefert. Davon waren zwei Ideen so ansprechend, dass wir uns zunächst nicht entscheiden konnten, womit wir weiter..."
sarah.hueber
reviewed 7 months ago
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