kanopisocial got their new by running a design contest:
Check out kanopisocial's contest…
The Brief
Industry
Food & Drink
Color inspiration
Company name
Be on Passion
Existing website
...
The Brief
Product name
Be One Passion — Gewürztraminer Wine Label Redesign
Description of the product
Be One Passion is a Michigan-based, Black woman–owned wine brand that celebrates inclusivity, empowerment, and passion through elevated wine ... Our Gewürztraminer is a semi-sweet, aromatic white wine produced in partnership with Château Chantal Winery in Traverse City, ... The label should reflect a luxurious, modern aesthetic that conveys sophistication and soul — an inclusive experience captured in a ...
Description of the product target audience
Our customers are men and women ages...–... who appreciate wine as part of a lifestyle centered on culture, community, and ... They are professionals, tastemakers, and enthusiasts who value premium products that tell a ... Most live in metropolitan areas such as Detroit, Chicago, and Atlanta and have a moderate to high income level ($...K–$...K+). They are open-minded, style-conscious, and often seek out minority-owned or artisanal brands that align with authenticity, empowerment, and ...
The Brief
Style attributes
The Brief
Design needs
We are redesigning the Be One Passion Gewürztraminer label to reflect modern luxury, feminine strength, and ... The new design should feel elevated, clean, and contemporary, appealing to both male and female wine ... The label must reflect that Be One Passion is a Black woman–owned brand — communicated through visual nuance, tone, and warmth, not explicit ... The overall mood should be sophisticated and aspirational — think “Vogue meets ...” It should shimmer under light with metallic foil details and refined ... Front label: Include the Be One Passion logo and tagline: “An Inclusive Wine ...” Prominently feature the varietal name “Gewü...” Add region (“Michigan”), ALC ...,...ml, and website (... ). The design should feel modern and premium, using metallic foil on key details (varietal name, logo, or heartbeat line). Incorporate the brand’s heartbeat motif in cherry red (#C...), symbolizing rhythm and ... Optionally include a silhouette illustration of LaToya Flint (the founder) holding a wine glass — subtle, abstract, elegant, and integrated into the design ... Back label: Include product story text: Showcasing passion & inclusivity in a ... A full body, semi-sweet aromatic white wine with fruity flavors and aromas, highlighting tasting notes of lychees & ... Include QR code placement, Government Warning, “Contains Sulfites,” and production credit: Produced & Bottled by Château Chantal, Traverse City, ... Continue the modern luxury tone with foil highlights or a faint silhouette pattern behind the text, ensuring clarity and ... Style & feel: Modern luxury • Inclusive • Feminine strength • Minimalist • Sophisticated • Clean Think of brands like McBride Sisters Collection, LVE Wines by John Legend, and Francis Coppola ... Use metallic silver as the base foil with Walnut Brown (#5A...), Deep Purple (#4C2B4F), and Cherry Red (#C...) for ... Optional Champagne Gold tones can be added for warmth and ... Typography: Use an elegant serif for the varietal (..., Playfair Display or Cormorant Garamond). Use a clean, modern sans-serif for supporting text (..., Lato, Montserrat). Maintain strong legibility, balance, and refined spacing for a premium ...
What to avoid
Avoid the use of AI-generated human ... Do not use obvious wine clichés such as grapes, barrels, or ... Avoid cluttered layouts, overly ornate fonts, or heavy drop ... Keep text easy to read and avoid flat or dull tones that diminish the metallic foil’s light ... Do not use stock photography unless ... The design should look timeless, bold, and ...
Package dimensions
Dimensions Bottle size:...ml Front label: ...” x 4”... mm x... mm) Back label: 4” x ...”... mm x... mm) Material:...# Bright Silver Foil (C... /...# SCK substrate) Finish: Metallic silver base with spot varnish Color: CMYK Bleed: 1/8” Printer: Château Chantal, Traverse City, MI
The Brief
Attachments
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their .
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional designers to turn your ideas into reality.
winner
Select your favorite custom (Or two! Or three!). And the design is all yours.
kanopisocial collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
This designer did a great job! Look forward with working with them in the future.
kanopisocialAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Design a premium label for an artisanal chili brand – elegant, authentic & gift-ready.
People who value artisanal, authentic, and high-quality products — foodies, gourmet lovers, and those looking for unique
entries
designers
Beet Root Capsules Design - Needed for Nature's Nutrition
Designed for women and men looking for outstanding quality and value priced for families of average income, sold in the
entries
designers
LivMia Fire Co.
Target Audience: Culinary enthusiasts, grill masters, and hot sauce collectors (age 25–55).
entries
designers
Electrolyte Hydration Design Needed for Nature's Nutrition
Designed for women & men looking for outstanding quality and value priced for families of average income, sold in the US
entries
designers
nomi black
Consumers who enjoy premium and delicious food and beverage experiences and are looking to avoid alcohol as a lifestyle
entries
designers
Ein neuer Briefbogen sollte grosse Augen machen
Wir sind ein Treuhandbüro, spezialisiert auf Buchhaltungen, Firmengründungen und Steuererklärungen, für Privatpersonen s
entries
designers
Create a Powerful, Emotional Cover for "The Day I Was Remembered"
1. The "Burned Out Executive" (The Primary Target) Who they are: Corporate leaders, entrepreneurs, or high-achievers wh
entries
designers
BSC Real Estate
I sell homes to families. It’s a coastal town. I’m approachable and friendly, professional and polished.
entries
designers
Luxury Fashion Brand Logo for “DYVION” (Modern, Minimal, DY Monogram)
DYVION is a modern high-end fashion brand that combines luxury minimalism with contemporary streetwear aesthetics. Our
entries
designers
Calling Visionary Designers: Build the Visual Identity for The Plug’s Community-Powered Future
The Plug is a community-first energy and retail hub built for the modern world. We combine clean power, EV charging, aut
entries
designers
Check out other design inspiration
by Agi Amri
by 20139gph
by Wooden Horse
by ultrastjarna
by Cristian-Popescu
by torvs
by Agi Amri
by Agi Amri
by Agi Amri
by Wooden HorseWe love talking design:
7 months ago | 23 min read
last year | 9 min read
last year | 15 min read