The Hélo App – Modern SaaS Brand with Halo + Flame Icon

Hélo App: Built for Growth.

Technology

Logo Design for Hélo – Modern SaaS Brand with Halo + Flame Icon Slogan (Tagline) - “Hélo: Built for Growth.” Brand Brief for Hélo. Owned by Hello Habanero About Hélo Hélo is a next-generation software platform developed by Hello Habanero. Built for small businesses — especially service providers and contractors — Hélo is an all-in-one CRM, AI assistant, and project management system. Our mission is to help minority-owned and local businesses grow with simple, approachable, and powerful tools. Hélo is also the foundation for our upcoming white-label app launcher, enabling businesses to launch their own custom-branded software. The name Hélo (derived from Hello and Helo for Helicopter) symbolizes connection, growth, and upward momentum like a helicopter propeller. It’s approachable, bilingual-friendly, and scalable. Design Concept We are looking for a bold, modern, and versatile logo that feels tech-forward and professional, while still approachable for small business owners. Icon Direction The Hélo icon should resemble a Helo(Helicopter), or a halo, but with flames incorporated into it — symbolizing energy, growth, and moving upward. The design should avoid cliché SaaS visuals (like generic clouds or stock icons). The halo + flame mark should feel like a badge of progress: growth, upward energy, and connection. The icon must be unique and custom — no stock or generic clipart. Logo Versions Requested Full Logo: “Hélo” with icon and slogan (“Built for Growth”) Simplified Logo: Hélo monogram or wordmark with icon (for app icons, small spaces) Icon Only: For use on app launcher, stickers, and badges Slogan (Use in Some Versions) “Hélo: Built for Growth.” (Spanish-friendly version: “Hélo: Creado para Crecer.”) Design Requirements Element Requirement Style Clean, bold, modern — SaaS-inspired but approachable. Not playful or cartoonish. Icon Halo-inspired symbol with flame elements. Represents growth, moving upward, and energy. Color Palette Primary: Warm Orange-Red (fiery, energetic) Secondary: Black, White, Charcoal Optional: Gradient hints (for digital use only, not embroidery) Font Bold, modern sans-serif. Highly readable. Avoid script or overly stylized fonts. Embroidery-Friendly No gradients, shadows, or tiny details. Icon must remain recognizable at small sizes. Versatility Logo must scale well for use on app icons, websites, white-label dashboards, and print. Logo Will Be Used On Mobile app icons (iOS + Android) SaaS dashboard Websites & social media Embroidered apparel Stickers & promotional items Client marketing materials (as part of white-label deployments) ✨ Summary for Designers We want a modern SaaS brand identity for Hélo that feels strong, professional, and scalable. The icon should combine the concept of a halo + flame to represent growth, energy, and upward momentum. The slogan “Hélo: Built for Growth.” should be included in some logo versions. This design will not only represent Hélo itself, but also anchor our future white-label app ecosystem.

Something inspired by our brand palette but not exactly our core brand colors.

Here is some files for our brand. If you need anything specific from our business message me. The brief provides our initial inspiration and direction, but please don’t feel limited by it. You’re welcome to build directly around the ideas we shared or explore a different feel or style if you believe it captures Hélo’s brand even better. . ..UPDATE - The concept of Hélo should feel like a halo with fire — but not a destructive or “hellfire” look. Instead, think of it as a heavenly fire — uplifting, guiding, powerful, and full of life. Almost like a Holy Spirit flame: energetic, pure, and inspiring growth. The flame should communicate warmth, strength, and upward movement, not aggression.

Every design category has flexible pricing for all budgets. Logo & brand guide starts at €409.