Craft a Modern Brand Identity for StoneWorx Coffee & Café

Food & Drink

StoneWorx Coffee is a mission-driven coffee brand that exists to build authentic connection, community, and discipleship. Every coffee purchase helps support global missionary work, making it more than just a product—it's a cause. The brand operates in two forms: StoneWorx Café, a local community hub in Medina County, OH, and StoneWorx Coffee, a retail coffee line that stands on its own while tying back to the mission. Its primary audience is Gen Z and Millennials who live in or near Medina County and value purpose-driven brands. These individuals are drawn to spaces and products that feel welcoming, thoughtful, and rooted in something deeper. They want to belong, they want honesty, and they want their purchases to reflect their values. StoneWorx meets them where they are—with modern, refined design and a subtle but clear Christian foundation.

We've also put together a Pinterest board with the aesthetic we're going for. You can visit it here: https://pin.it/6IUVdHcvg Please download the full brief for more information. 1. Brand Purpose & Mission Core Idea: Foster authentic connection, community, and discipleship. Impact: Every coffee purchase supports missionary work. Tone: Mission-driven, refined, and purposeful. 2. Dual Brand Structure StoneWorx Café: Physical space and community hub. StoneWorx Coffee: Retail coffee line for broader reach. Goal: Cohesive identity with distinct roles. 3. Target Audience Who: Gen Z and Millennials in Medina County, OH. Emotional Goal: Create a feeling of comfort, belonging, and a personal “happy place.” Faith Positioning: Subtle Christian influence, not overt. 4. Visual & Design Style Aesthetic: Modern minimalist + boutique/industrial. Mood: Welcoming, nostalgic, trustworthy. Avoid: Cheap, loud, overly religious, or overly bright visuals. 5. Brand Identity Elements Symbols: Stones, coffee beans, possible integration with LifeStone motifs. Color Palette: Matte black, soft beige, coffee browns, muted grays/reds. Typography: Clean sans-serif with optional serif or subtle script. Textures & Materials: Leather, kraft paper, foil, embossed finishes. 6. Practical Branding Use Applications: Packaging, café signage, apparel, mugs, website, digital ads. Packaging: Clean, consistent labeling; specialty coffee shelf appeal. Merch & Environmental Design: Designed for warmth and premium feel (e.g., brick, leather, wood). 7. Brand Growth & Flexibility Scalability: Should scale to future products (canned drinks, retail expansion). Independence: Can stand apart from LifeStone Ministries. Vision: Potential for franchising or additional locations. 8. Brand Personality Key Traits: Trusted, Refined, Purposeful. Avoid Messaging That Feels: Greedy, Generic, or Incomplete.

Every design category has flexible pricing for all budgets. Logo & brand guide starts at €409.