The end goal for this conversion-oriented landing page is getting dentist who wants to grow their dental office and open multiple locations to join throgh the Call to Action button.

My approach is to retain the design clear and clean, so the website is not cluttered, and the user can focus on the contents and obviously see the CTA button. The photo effect is used to create a connection with the color scheme (which is yellow and black), give more personalized feel, and to attract more users attention to the website.