Inspired by prehistoric and Jurassic times, Prehistoric Delivery is one of the few snack bars with this theme in Brazil.
The symbol aimed to represent these two eras. In it, we can observe:
• The representation of an important milestone which was the discovery of fire;
• A bit more subjectively, we can also interpret the era of the Stone Age (the same period when fire was discovered), given by the straight and irregular lines;
• Using the principles of gestalt, the velociraptor, characteristic for its speed, was represented in negative space;
• Another reference to prehistoric eras is the spears composing the writing.