Sorbêto is an ice cream parlor with a focus on selling artisanal and gourmet gelatos.

Much more than just ice cream.

Sorbêto offers indescribable flavor experiences, making the simple act of enjoying ice cream something memorable.

The challenge was to convey all the attributes of the brand, stepping away from the conventional.

The main goal was to differentiate the brand from the clichés of the industry. Something that would be unique, refined, and at the same time, intriguing. Thus, constructing a distinct, sophisticated, and recognizable image.

Completely diverging from the clichés often seen in most ice cream parlors (the famous ice cream cone symbol), we went further, more subjective, more natural, simpler.