Given that EduNinja is meant to be a visual identity that should represent a teacher’s progressive, fresh approach to education, that this brand should reflect a focus on both the physical and mental balance of students and that its target audience is represented by both students and their parents, I have tried to concentrate wittiness and dynamicity, but also balance in this design and a modern and bold, yet playful character that should be appealing to kindergarten kids, high school kids, parents and all age categories in between them. I chose to use a limited, yet bold color palette and focus on the expressivity of the lines so that the design wouldn’t look crowded and in order to give it visual clarity. The font has been selected so that the text is an integrated part of the imagery and thus be expressive, yet not compete with the visual mark, but rather form a single unit with it.