1) Landing Page: the home page should contain an explanatory video and reasons to use our service to the right. Below this, a section of "what is carsharing?" should be featured. Additionally, navigation should be divided in two: for everybody, for companies. Each category should be divide in: "is it for me?", "how does it work?", "Find cars", "Rates & Tariffs", and "join" (should be very visible). Top right clients should see: log in, telephone number, FAQ, contact us, Blog, links for Twitter and FB should be visible too. Also a "Referral Program" button should be featured. We want a page with a lot of personality.
2) How it works: all pages should feature the same navigation outline as this particular page. Links should show at the right of the page and a "join" button should be very visible; below the contents, additional link design should be featured. For this particular "how it works" page, please design the logos for each of the four steps (join, reserve, unlock drive). Each time you scroll over one there should display a brief explanation.