We are looking for a home page layout. Target Market Goals:
1. What are your primary goals for the website? Maximize exposure and communication of Ghost Ranch brand.
2. Other Goals: Provide information on events, entertainment and menu options at Ghost Ranch. The website needs to be easy to use and accessible to users.
3. Who is your market? 28-45 year olds, families and singles, enjoy live music and quality food in a comfortable environment, outgoing, enjoy being with friends and family, looking for an experience.
4. Who is NOT your market? Headbangers, mosh pit types, those looking to hook up, those looking for cheap food or beer.
5. What do we want to communicate to your market? Ghost Ranch is a professional, western themed restaurant and entertainment destination. We provide high quality food, and a welcoming, warm and safe atmosphere for all, including families. We speak to the common man. Come and experience the true west.
6. How does your company differentiate itself from its competitors? We are the only authentic modern western food and music venue in steamboat springs CO.
7. How will you determine your website’s success? Bounce Rate, visitors to the site including repeat visitors.
1. What emotional responses do you want your website to evoke in people who visit it? Wow! warmth, fun! safe, happy, excitement
2. What kind of “look and feel” do you want your website to have? Modern western ranch feel (the old west in 2012), friendly, unique-one of a kind destination in Steamboat Springs CO, creating memories.
3. What three things would you like to change about your current website? Too dark, needs to be family friendly but still emphasize night life.
4. How important is it to maintain your current look and feel, logo, and branding? Not important. No Ghosts!