The main page, should show our logo, introduce what type of service we provide. It would also show that we care about safety as well as special needs and requirements. It should show great photographs of beautiful private jets, as well as have a quoting tool on the side for requesting more information. There should be an about us, contact us, what we do, how were rated, the types of aircraft available in the market.
My target audience is for very wealthy people, so a web page that provides excellent information, looks pristine and formal. Age 18-90, net worth 3+ million. They like to play golf, ride horses, have fast cars, have big boats, you get the idea.