web design - where Manhattan meets Akubra

Sefton & Associates- http://www.seftonpr.com.au

We are a high level strategic communications (PR & Marketing) consultancy specialising in behaviour change campaigns in regional, rural and remote Australia. We work with some of Australia’s leading corporate and government organisations to develop and deliver communication campaigns to people living and working in rural, regional and remote Australia.

Our Vision
“Profile rural, regional and remote Australia as a dynamic contributor to our nation by working with the policy and decision makers to shape the engagement with and encourage confident contribution by rural people”.

We are a company that challenges our clients, and their target audiences, to think and act differently. We are well-connected and focussed on the future sustainability of rural, regional and remote – and indeed, all Australians.

•Potential and Existing Clients
•Opinion Leaders/Decision Makers influencing Regional, remote and rural Australia (not necessarily based in these areas – more like to be be high level policy or communication decision makers based in Sydney, Canberra, Melbourne)
•Potential team members

We want a new design which reflects our core strengths and values BUT CLEAN, ACTIVE and ENGAGING
DESIGN a new home page, and following page for our new website.Don’t mind if it is a bit quirky but it must be timeless. We want it to reek of quality, style and authenticity.

We want?

white,clean space.
Keep our logo (the round S&A)as a light tint in the background of pages.
We like the use of quotes on our website and we’d like to keep these (feel free to play with the layout).
Strong,emotive but down to earth empowering language
Balance between feminine and masculine representation
Must reflect our vision
Must be user-friendly and ‘friendly’- not like a legal firm
Look at current site. Keep the RED text for tab bar and keep the TAB bar small and simple. horizontal across page.
A live site –movement and action. Maybe a little music as you enter

Don’t want-
Flat. Italics. Too ‘hayseed’ or too ‘country

To look and feel COUNTRY–our head office is in Tamworth but that doesn’t mean we are sitting about in RM Williams and Akubras.Think Manhattan and less Country and you are closer to our style.

Words vs Images-we are professional communicators so believe us when we say sometimes it is all too much.We’d like to include some simple images that tell our story.Want images that match our current TAB headings on website. See link.http://www.michaelreid.com.au/private