We are looking for some designers to create a website for our revolutionary new hair removal laser called the Ulase. Technically, the Ulase is the best machine on the market and can remove hair at a fraction of the speed of other hair removal devices. Furthermore, our price is significantly beneath our competition due to us devising innovative new ways to get the size and power of the Ulase up without using costly inputs.
We want our laser to stand its own as something that is significantly better then the market. We need a design that is classy, attractive and simple. Our message is that we have the best product in the market and we don't want to ram that down our customers throats. As such, we expect the site to be designed to be easily usable and with information for our customers.
Our customers are playing with peoples skin and as such, we think it is important that our site have a clean and professional look to it. We want to convey an image of class, sophistication and technical professionalism.
Our target market is the owners of hair removal centers and beauty salons that want to expand into hair removal. Due to the low cost and small size, the Ulase makes laser ownership possible for everyone.
We also plan to expand to various international markets and want this website to be non culturally specific. As such, we want there to be a great appeal internationally. The website should have a clean and crisp feeling with no particular orientation to any one nationality.
Our target audience are quite savvy and know the industry relatively well. They tend to be price focused, looking to maximize return on investment and generally want the site to appeal to them. It is also important that if individuals who work for these clinics come onto the Ulase website, it seems professional and well maintained.
Our current website is located at http://www.ulase.com.au and could serve as a starting point. We are not happy with the websites look and feel, but it should give you an idea of what the Ulase is and how it works. We have done quite a bit of branding around the logo and feel it is distinctive enough to warrant incorporation.
Some websites that should serve to give inspiration of what our industry is like..
There is some basic writing done which we would like incorporated into the website, but it is important to note this is not finished and should be treated as a first draft. As such, move or less content may be required as time continues.
I have attached a wireframe which covers what we like, but there is also freedom in the orientation of objects and the way people move about. As designers, we want you to have the freedom to make the website as appealing as you want and as long as you cover the elements that are in the wireframe; we will be happy.
We have also included some pictures which you are free to use and any of the notes should be considered as suggestions only. The only requirement is that you place in the sections which have been given on the wireframe and make the website appeal to our customers. You are also free to take any images you want from our website to use in this design. However, nowhere on the website should the pricing be mentioned (14990 etc) as we are planning to change this significantly.