We are a family run business based in the UK. We produce nearly all of our
own stock ensuring the highest quality products and are able to keep costs
down so we can pass the savings onto our customers. Many of our competitors sell imported plants from Europe and further afield. We take customer service very seriously and have collected nearly 3000 reviews vis trustpilot over the past 2 years with an average rating of 97%. Again most of our competitors have very poor ratings or have no reviews at all. It think it would be worth having this quite visible as it has improved our conversion rate. We offer a 2 year guarantee on our trees and plants although we do not advertise this well enough on our website.
We have quite a big mix of customers. Around 60% are home owners
buying trees and plants for their own gardens. These people are usually very passionate about their gardens and spend a lot of time and money on them. 30% are people buying gifts for other people, they seem to like that the gift they are giving will often last for a life time. The other 10 percent are businesses and farms doing larger planting and landscaping projects.
What industry do you think your business is most related to?