The portal we are building will be used for the following:
1. People who are looking to place their parents into assisted living homes
2. People that are looking for in-home care for their parents, themselves, or loved ones.
3. People that are looking for a retirement community for themselves (ones that are independent living, but have many amenities for seniors such as golfing, pools, activities, etc.)
1. Female Oriented
a. Average ages of 30% 35-49
b. 43% 50+
3. 86% Caucasian
4. 89% No kids in household
a. 27% $30-60k
b. 29% $60-100k
c. 27% $100k+"
6. Educated Graduate and Post Graduates
a. 47% College
b. 18% Grad School
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Fonts used to create the design
We request using iStockPhoto to select images for the design. Upon selecting a winner, we request that the designer provides us the stock image id number from iStockPhoto so that we can purchase the user license for the images. Once we purchase the images, we will send the images to the designer and we ask that the designer incorporates the optimized and licensed images into the design during the design handover.