The site must be utterly apparent that it is new and designed in 2010.
Although this site is different than what we usually want because of the retro feel, we still want it polished:
I have attached a wireframe of how most of our sites need to be created. You can also use istockphoto or retro clip art (which I'll pay for) if needed.
We judge many of the designs we get by these examples. The images pop and are polished and beautiful:
I also made a video that explains what we need from a design:
http://budurl.com/t8lf. Many of the websites I mention have no use for this design, but you will understand what I need from a "polished website".
Basic requirements to go along with my wireframe:
1. header should have logo, 3 or 4 pages for name, and a phone that can be easily seen in the header saying something like "Call Us Now: 714-555-1212"
2. the form on the side should have a title "schedule your appointment", a field for name, email, phone and a submit button. lastly there will be a privacy statement "We respect your privacy and would never spam you." with a link from privacy to our privacy page.
3. the header shouldn't take up too much space so that most of the imagery will be above the fold.