Completed contest

Redesign our site!

FTR needed a new web page design and created a contest on 99designs.

A winner was selected from 60 designs submitted by 19 freelance designers.

60
entries
19
designers
1
winner

How FTR started their web page design journey

Summary

We are looking for a cool new design for our website, that works for our whole range of products; Mountain, road and BMX bikes, as well as our new expansion into scooters and skate gear.

We want to put heavy emphasis on our online store, while still being a portal for people looking for info on the brands we stock, our locations, etc.

We’re looking for the DESIGN ONLY, no need to code!

What inspires you and how do you envision the design for your business?

- Trying to create a website that puts emphasis on the online store, without losing consumers who want to come visit our physical shops (we have two locations)
- Looking for the design of a front page (you can design other pages if they are integral to your design, but this is not necessary).
- Our old site has a lot of detail on it (on the front page) and we want it to be visually more appealing
- We want to display our brand logos prominently on the front page. Our brand logos and other relevant material can be found at http://www.fortheriders.com/logos
- We have done a brief sketch of where we would like the key elements placed on the front page. It can be found at http://www.fortheriders.com/logos/L…tBrief.jpg
- I am open to suggestions, some elements may be moved around if you think it would look better....

Wants

- A .PSD (or similar) file of the first page.
- The design should be “repeatable” (ie: only the centre content frame will change substantially from page to page).
- Keep it clean and neat
- The centre section (which should include text and "featured products", though preferably not be very long ie. require lots of scrolling) would probably be best white. 
- You can use riding pictures throughout (all our staff compete and we sponsor a number of riders).  These are found on http://www.fortheriders.com/logos/
- I am open to suggestions re: colours, but our corporate colour is the red used on our current site (with grey, white and black) and this theme should be continued.
- Needs to be easier to read / peruse than our current site.
- I like these sites:
- http://www.skaterhq.com.au to using a similar layout, and like the use of the background).  Could be open to playing around with our layout to make it more like this.
- http://www.clawsandpaws.com.au (i like the integration of the shopping cart section into the header, and the general 'flow' of the site.  Also could utilise all the spare space on the right hand side...)
- http://www.thenoshpeople.com.au (like the faded background and the menu bars). 
- http://www.99bikes.com.au
- http://www.soluxurious.com.au/ (especially the header section)
- http://store.apple.com/us (neat looking online store)
- http://demo.magentocommerce.com/

Don't want

- Clutter
- These are sites I don’t want to model our new site on:
- http://www.bikemagic.com/ (too cluttered)
- http://www.ebags.com/ ( I don’t like the product listing down the left hand side)
- http://www.wiggle.co.uk/default.aspx?cat=cycle (product listing down the left hand side; far too long).

Custom package

US$400

Free features

  • Open contest
  • Fast-tracked

Deliverables

PSD
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