North Western Dermatology
North Western Dermatology is one of the largest private Dermatology practices in Melbourne. Our Skin Specialists treat all of the common dermatological conditions, including acne, eczema, psoriasis, skin cancers, skin allergies, hair & nail problems, etc. There is a separate cosmetic dermatology business within the practice (lasers, Botox, etc.) and there will be a link to this business' website. Patients are referred from their General Practitioner, and patients range from newborns to the elderly.
The Target Audience includes:
- General public (there is a large patient age range)
- Other health professionals.
The aim is for patients and doctors not already familiar with the practice to gain an idea of the practice in terms of:
- services offered
- level of professionalism
- qualifications of North Western doctors
There will also be patient information about skin diseases, and in the future an online booking service will be made available.
We need 1 page (Home page) designed (no coding) - although feel free to provide additional pages! We do not currently have a website, although we have a logo (attached). The name "North Western Dermatology" does not need to be in the same font as the logo.
The design needs to be fresh and professional but also soft, elegant and simple, to match the logo design. The clinic has a Japanese garden (see photos attached) and large fish tanks. The design could reflect a connection with nature (eg. colours, tones), although this should be subtle. It should not have too much of a "day spa" feel however.
No need to highlight any individual doctors.
- soft, natural colours, although splashes of brighter blue & green are fine
I don't like:
- images of women showing skin (this is not primarily a cosmetic practice!)
The typeface should be clear and easy to read. Flash and hover-over effects will probably be incorporated.
Attached are some mocked up pages (my own attempts at the design). These are a guide to the sort of style I like, but feel free to provide a completely different design. I have also attached photos of the clinic. These do not necessarily need to be included in the design, although I will later be employing a professional photographer to take some images to be included in the website.
Standard formats, including PSD
Refer to attached mocked up, but note the following changes:
- Our Services: Medical Treatment; Phototherapy; Surgical Procedures; Cosmetic Dermatology
- Our Dermatologists
- Your Skin Condition: Acne, Eczema, Psoriasis, Skin Allergies, Skin Cancers, Hair & Nail
- Make an Appointment
- For Doctors
This is the website of a colleague - I like the overall colour scheme and use of photos. I also like the simple layout, although my website could be even simpler.