DFAI is a new web site for social or peer to peer lending allowing individuals to lend money direct to a number of borrowers and by lending direct to increase the return on their investment.
Additionally borrowers can register to request a loan from the registered investors.
We are a web development company, handling the development of the new site.
The target audience will be UK individuals.
Borrowers with reasonable credit ratings who wish to get an unsecured loan up to £15,000
Investors who wish to get a better return on their money than they would at a bank.
We are looking for a visual of a single page only, which we will use as a template for each page of the site. If you feel a different template for the home page is appropriate, please provide two visuals – one for the home page and one for other pages.
The visual(s) needs to be provided in layered PSD format.
The page design should be professional but clean and modern. The home page needs to be visually appealing but again clean and not too busy as the main thing is to get the message across to borrowers and investors.
The home page design should focus on the two areas of the site "borrowers" and "investors" and should channel the user to the separate pages for these people. There should also be a login direct from the homepage which will lead to the individuals account for registered users although this doesn't have to be very prominent.
The site structure will most likely be
- About Us
- Contact Us
although this hasn't been fully defined as yet.
The site should use and be consistent with the attached logo colours but should be branded as DFAI rather than Danesfield.