Rewards for Research
We provide clinical trial (medical trial) online marketing services for our clients. That is we help find people to participate in clinical trials and medical research, so new medications can gain enough safety and efficacy data to be submitted to regulatory authorities like the FDA.
The other important thing we do is educate the public about clinical trials and medical research and aim to improve its perception by the public. We aim to show that it is a very important process, and that every medication which has ever improved or saved someone's life had to go through the same process, and that people who participate in clinical trials ought to be commended for volunteering to help advance medical research.
1. Our website audience – Patients and volunteers in clinical trials and medical research. The demographics vary significantly, and include 18-80, male and female, Australia and the US, low and mid socio economic strata, people with any medical condition, carers and those with minor accessibility issues (poor eyesight, older, low technology literacy etc).
2. Our clients – Wide ranging, including research companies, not-for-profit research organisations, universities, nutrition & supplement companies etc. The people within these organizations include executives, managers, scientists, doctors and nurses.
The design should invoke feelings of trust. We are repositioning our service to be very patient centric. The public has a poor perception of clinical trials (eg. human guinea pig), despite them playing a very important role in our health. Every medication, including life-saving medications, went through the clinical trial process. We are positioning ourselves as a trusted source of clinical trial information, and want to educate the public as to the role clinical trials perform.
The template also has to convey a sense of professionalism to our clients. Our clients are usually not familiar with online marketing at all, and it is important they feel that we are a professional company providing an important service, in the same way that a print marketing company would.
Please see the attached 1.5 page requirements.doc. It was easier to include everything in a simple and easy to read format in a word document.
EDIT: The name of the font used in our logo is Context SSi Reprise Thin Expanded. You can download it for free at http://www.font-zone.com/download.php?fid=2412.
UPDATE: Please no 3D designs and no science/medical pictures etc. We want to avoid invoking feelings/associations with science/medicine.
EDIT 2: I've had a request to upload a screenshot of the mock-up (http://rewardsforresearch.com/mock-up.htm) as someone couldn't access it. I've attached two screenshots, one of the upper portion of that webpage, and one of the lower.