Completed contest

Logo / Brand for emerging markets mobile consumer website

AfricaAssociates needed a new web page design and created a contest on 99designs.

A winner was selected from 98 designs submitted by 27 freelance designers.

98
entries
27
designers
1
winner

One of the designers who made it happen

Winner - alogo
For our logo design and business card alogo was highly creative and collaborative. His design stood above the others with his unique approach and willingness to accommodate our suggestions. Couldn't be happier!
- Anonymous

How AfricaAssociates started their web page design journey

Company name

Cheki

Overview

We're a diasporan start up based in Australia setting up an online marketplace business to contribute back in our home country.

We're starting by setting up an online mobile classifieds business under the brand Cheki which is Swahili for Check.

We're trying to get the balance right in contributing to our home country but also building a sustainable profitable business that helps consumers and provides great employment opportunities to Africans, whilst delivering a moderate return.

Tell us a bit about who you are and the people you reach

Our target market is aspirational African middle class, both male and female.

Although little realised outside Africa, the middle class in Africa is growing at a very fast rate; they are connected to international trends and technologies. Mobile phone ownership is around 100% of the population in this sector, and the use of data as opposed to voice is growing in the high double or triple digits. Much of the population is urban.

We aim to capture the attention of this market with our brand and range of products.

Requirements

We are looking for a logo to represent our online business cheki. Ideally we would like a core logo with an icon and the word cheki, and a similar one with the URL cheki.co.tz or cheki.co.ke

We would love to have the logo incorporate the concept of motion or wheels; the fact that the business is a digital online / mobile phone based business is also an element that could be communicated.

The brand needs to be able to work on web as well as phone. A great example of this is http://www.frontlinesms.com/ whose logo works in SMS as well as other media. Simplicity is key - nothing overly complex or technical. We'd like the logo / typeface to stand the test of time and not be overly 2010 fashion.

Please feel free to experiment with colors! The files we will require are: Print file format - .ai (CMYK) Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo

We're trying to avoid undesirable African cliches ie wildlife, tribal, nature, sunsets, landscapes, images of people with different skin colours etc.

A good guide to African logo style can be found here:

http://www.africandigitalart.com/20…can-logos/

http://www.africandigitalart.com might also help you break the cliche' mold of international perception of Africa

Custom package

US$487

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

PSD
PDF
PNG
JPG

We've found some similar contests you might like

US$3,099
We are a wealth management company that focuses on retired and pre-retirement individuals and their families, with an...
design by 1NS@NE Media design by Bluesjay design by TheExpert
226
entries
25
designers
£704
The audience is B2B, garages, car dealerships etc...
design by Technology Wisdom design by mkswebtech design by simplest™
58
entries
22
designers
US$599
Private label skin care and beauty products manufacturing. Our target audience is online and storefront retail busine...
design by WEBGATEWAY design by WEBGATEWAY design by Jasmin_VA
106
entries
38
designers
€1,916
I am an international business lawyer based in Switzerland and Monaco. I advise individual and companies for their pr...
design by George Will design by Tommi K design by Tommi K
102
entries
38
designers
US$1,100
An online magazine for entertainment news, celeb gossip, and politics...
design by UI Planet design by Avi H. design by UI Planet
53
entries
14
designers

We saved a spot for your web page design contest.

Get started now
A$789
My client owns a cost reduction analysis company that performs this service for medium to large companies. Cost reduc...
design by Jasmin_VA design by Perfectionist. design by Perfectionist.
46
entries
14
designers
US$2,199
Products for quantitative portfolio managers, optimize portfolios, manage risk and advance re-balancing.
design by Anton Siribaddana design by Anton Siribaddana design by Anton Siribaddana
141
entries
26
designers
US$2,799
ENKA is a corporate firm, which sells damage cars for insurance company at auction. ENKA work with damage car buyers...
design by TheLionKing design by TheLionKing design by TheLionKing
112
entries
8
designers
US$3,099
indoor and outdoor advertising supplier , branding...
design by Namadewa design by Namadewa design by Intricate
38
entries
11
designers
US$749
I sell outdoor gear online. Products for hiking, camping, kayaking, climbing and exploring. Targeting all people be...
design by Dezinex15 design by A7DStudio design by create4life
42
entries
17
designers
US$599
We sell luxurious, all-natural and organic skin care for women, ages 30 -65+...
design by AxilSolutions design by AxilSolutions design by Ramzan Qureshi
35
entries
14
designers