UK Direct Mortgages Ltd. is a financial services company operating throughout the United Kingdom and offers a variety of services including mortgages and life insurance policies.
This design specification is regarding a new website which will be developed and promoted under the 'Cheapest Life Insurance' brand with the aim of increasing UK Direct Mortgages Ltd.'s reach into the business of life insurance policies and related financial advice and/or services.
Tell us a bit about who you are and the people you reach
The target audience for this website is primarily individuals interested in acquiring life insurance policies and/or information on various life insurance policies.
The secondary audience for the website is individuals interested in other financial services and/or relevant, useful information relating to finances in the form of well-written articles which will be present on the website.
The intended audience will also be users interested in life insurance polices and financial information generally. These users may be of varying levels of financial knowledge, from those who have never looked into life insurance to those who have a more in-depth knowledge and know the financial service(s) they require in advance.
Ideally the design should be based upon the already agreed layout mock-up which is attached, but feel free to experiment around using that only as a general guide.
Existing printed branding is based around several curves in the colours shown on the attached business card, with the shades of blue being preferred ('card.png' – note contact details removed for privacy). The use of these colours and stylised curves may also be a useful as a guide, although again, this is open to experimentation.
The design should be focused around the main central content as well as the calls to action, such as the call back form. The website's primary purpose is to drive further conversions to the business in the fields of life insurance policies and related financial services. The secondary purpose is to act an information knowledge base around these same subjects.
The design should be modern and professional without seeming too strictly corporate in nature. It should encourage the user to actively explore the website via an obvious layout of the website navigation and should promote user interaction, with the hope of conversion.
* Flattened - PNG format
* Layered - PSD or XCF format