Check out http://www.carplayer.com to see the current design. This site has great search engine optimization so we want to launch the redesign with the same number of pages and same text content on each page. We are looking for the most OPTIMIZED design (decrease our bounce rate - increase number of leads generated) to encourage people to enter a lead and visit our other website, http://www.icarkits.com
70% of our visitors are men age 18-38. Our visitors own iPods and cars and care about audio quality and music.
1. Visit carplayer.com to grasp the product and needs.
2. Design from scratch but integrate our text
If you get 4 stars:
3. Polish the design.
The list of "what I want" and "what I dont want" is based on design principals for building sites with good conversion rates. They are not set in stone, but just a good roadmap to follow for anyone who has not designed explicitly around conversion. Feel free to do your own thing if you have solid experience designing around conversion goals.
Use sans serif fonts (10-12pt) such as Arial, Helvetica, or Geneva for body text.
Company logo and home link appear near upper left corner.
Phone number near upper-right corner.
Human face with a short space for testimonial.
We need to let iPhone users know it works for them too.
Do not use serif fonts such as Times Roman, Courier, or Palatino.
Do not use a wide range of font styles, colors, or sizes.
Do not use underlines in regular text.
Do not justify paragraphs of text to create equal-length lines.
Winning design to be provided to us in layered PDF file with all the text that appears on our current site.