Great designer, very responsive. Can have some communication challenges (language barrier I think).
How REFUSiON GmbH started their web page design journey
Who are you known as?
HRB Heinemann AG
Tell us a bit about who you are and the people you reach
The company sells all kind of trailers and wants to give the clients an overview to the products they're selling. Because the configuration of the product is quite complex and needs a lot of consulting, they don't want to have a shop on the website.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
All in all the layout of the website should stay the same as it is right now. Clients give positiv feedback about easy navigation (except within the product area) and good overview. So we primary want a refresh of the existing website and not a completely new structural proposition.
what could be overworked:
- general format of the layout
- proposals for a new picture in the header
- usability / design proposals for product navigation (within the section)
- Welcome people to the webite
- Short intro + list of services
- Company picture
- space for 0-2 news items
- list products of one subcategory
- additionally to the picture some basic information should be presented (as it is right now)
- we are open for new usability-concepts - the client should get a quick overview and navigate quickli to the favorised product
- the main categories and the sub-categories will be showed as a slider with title and picture only
- there has to be a picture gallery
- additionally there will be embeded videos (0-3 items)
- there will always be a list of options
- additionally there will be two more textareas with extra information
- there have to be a link- & download area
- ideally the concept of this detailpage works for all the other pages outside the product area as well
What to avoid
Avoid to propose structural changes:
- top menu is set
- top menu entries are set (except for "home")
- header with picture is set
- no endless background pictures please (they can be wide, but there has to be a limit and a definition what has to be shown after the limit)
We make the structure of the website completely new and would love to take the opportunity to give our design a new fresh look without changing too much, because in general the clients as well as we are happy with the structure of the website.