Home page: Makes a statement of who we are. Includes tabs to go to jewelry, gifts, apparel, handbags. These pages should be just like the design of the homepage. Also includes a place to insert current promotions or special events and a link to join our "birthday club." A shopping cart also needs to be included. Other tabs would include, about us, contact, and social media links.
Our customers are mostly female shoppers that are looking for unique jewelry and gift items. Most are between ages 25-55 with an income of 55,000 and above. We have many items that are inspirational and are known for our faith based jewelry and gifts. Our website has not been as successful as we would have liked to bring in ecommerce business. We are hoping a new look and the ability to add more content on a regular basis will draw in more of our customers to shop with us online.