Primary look and feel should be retro travel. Some examples below are vintage travel posters and ads. Communicating that this is a travel website through it's look and feel is extremely important.
Site will be lightly themed towards fishing (e.g. "Amazing Catch", mod will be the "Flight Fisherman", the idea is cute without being distracting. Feel free to incorporate elements of this into the design but let's not go overboard. We would like to be fishing-themed in the same sense that MailChimp is monkey-themed. There is a monkey, but he doesn't get in the way.
Retro/Vintage. I enjoy paper textures but don't go overboard. Examples what I mean by retro/vintage:
Font in the logo is LHF milkman. I own a license for this font but am not able to upload here - feel free to use in design if you are able.
I also have a typekit subscription for this domain. Bonus points for creative typography use (but legibility is more important). Please, for the love of God, identify your typography.
Also, feel free to refine the logo to fit the design of the site. There are various versions in the flightfishing.ai file.
Other random thoughts:
The tiles on the bottom of the home page might work out as boarding passes...