CurateGifts.com boutique web design - The art of the perfect gift

CurateGifts.com

Brand Position
The new place to find artful and affordable gifts curated from all over the world.

Brand Promise
Unique artful gifts that recipients will cherish for a lifetime.

Brand Personality
Fabulous, functional, affordable
Energetic and joyful with an attention to detail.

Value Proposition
"The perfect place to find fabulous, functional, affordable gifts curated from around the world."

Brand Story
Two women, Mary & Debra, traveling the globe to find things just a bit off the beaten path that would make the perfect gift. It might be a fabulous piece of jewelry or a beautifully crafted piece, but all with one thing in common..they are all beautifully made, all a perfect gift.

Tag Line
The art of the perfect gift

http://www.curategifts.com

Serena & Lily http://www.serenaandlily.com
Heath Ceramics http://www.heathceramics.com
Clay Pot http://www.clay-pot.com

Objectives
Produce a new web site that emotionally resonates with women.
Create the best experience for generating a new customer order.

Goal
Generate an e-commerce product order.

Customer Profile
A female gift-giver that is searching for a unique gift.
Shops online regularly and is willing to pay 'a little more' for unique finds.
Prides herself on her ability to find just the right gift for friends and loved ones.

Strategy
Emphasize ease of use and direct visitors toward placing an order.

Priorities
Design an experience that evokes feelings of confidence and trust in Curate.
Showcase the products through beautiful photography. Create a frame to be used around the product images as to soften the picture presentations.
Make use of “soft edges" but not rounded corners to any design elements.
Present opportunities for visitors to connect with the brand through social media.
Minimize user web page scrolling.
Make use of 'white space' for an upscale and feel of elegance.
Bring energy & joy to the site design through the use of color and detailed work.

Logo
Variations of the attached Curate logo are acceptable.

Icon
Variations of the attached 'shopping lady' icon are acceptable, or not using her at all is fine as well.

Color
Choose a color palette that use uses natural and soft colors.
Incorporate brown from the attached 'boxes' image, but it should NOT be the dominant color.
Incorporate the blue/green color from the attached 'bluegreen' image.
Optional: Incorporate the blue/green color from the attached 'bluegreen' image as background and/or border in the web page.
Optional: Attached 'wood flooring' photo can be used as background and/or border.

Functionality
Login, Account, Shopping Bag, Wishlist
Search Box
Facebook Like, Tweet, Email for each product page
Newsletter signup

Navigation
SHOP BY: Collections | Recipient | Occasion | Specials
[with pulldowns beneath each accordingly]

And then a secondary nav bar with:
About | Contact

Specific to the Category pages:
Subcategory Navigation [SubCat1] [SubCat2] [SubCat3] [SubCat4] [SubCat5] [SubCat6]
Prices Pulldown [All Prices, Under $100, $100 - $200, $200 & Up]
# Items Pulldown [25, 50, 100, ALL]

Wireframes
Attached wireframe files server only as a guide and are not intended to be a required layout for the website design. Feel free to design with different positioning for all elements.

Deliverables Required
Home page design (Photoshop layered)
Category page design (Photoshop layered)
Product page design (Photoshop layered)
Fonts choices
Color choices