Cityzenic (abstract) design guideliness:
1. People before software. We want to point out that the best advice comes from local advisors, and that they are the soul of our service, not the software running the website. Also, we as a team working on the project want to have as direct and as open communication with the public as possible, and to communicate like ourselves, not like a “faceless” corporation. So, we need warmth, positivity, human touch to be seen through our visual identity. Not corporate coldness.
2. Travelers, not tourists. Our clients are travelers who want new experiences, who wander off the beaten path, who want to meet local culture and people. They want to get away from “classic” tourist attractions, or - if they have to visit them - to get a different, deeper perspective on them. So, we want curiosity, adventure, exploring.
3. Diversity and personalized experience is the key. What we offer is the opposite of group travel, a la carte outings and “best rated” attractions. We need to point out that we value diversity and specific needs of every traveler and that our goal is to make their personal experience unique and the best it can be.
4. Modern, but not sterile. Last but not least, technology and the Internet is what powers our service, so we need to communicate modern and simple design, but it cannot cross the line of being sterile.
P.S. Logo is attached. Please use (at least some of the) colors from the logo in the design, and use fonts that are compatible with the one in the logo.