How Horizons started their web page design journey
Camcode is a recognized worldwide leader in the design and manufacture of durable pre-print bar code labels for asset tracking applications. Camcode’s asset tags improve the efficiency of asset tracking systems by eliminating errors caused during manual data collection and increasing data acquisition speed. Camcode’s Metalphoto® anodized aluminum bar code labels and proprietary coating technologies satisfy the most demanding applications. Products include asset labels, UID labels, warehouse labels, utility asset tracking labels and a long list of durable bar code labels for harsh environments.
Products: PrePrinted Durable Bar Code Labels & Services
Camcode’s Market Position
Camcode focuses on product applications that require special durability characteristics that cannot be fulfilled by commodity materials, or solutions (product and service) that meet the needs of targeted audiences.
We are a known leader in the business. We offer premium products for a premium price. We offer much more service with an order than commodity label shops. We have expertise in many industries & can help determine which right product/solution is best for our customers. Our biggest product/advantage is our expertise in Metalphoto labels. Metalphoto is photo anodized aluminum that results in a metal image on a metal substrate - creating extremely durable labels.
Tell us a bit about who you are and the people you reach
We have a wide range of customers. Orders range from $300, to $100,000 plus. We serve customers across numerous industries, including defense suppliers, education, healthcare, government, manufacturing, and consumer goods. Our largest markets (Applications) are outlined below. This landing page should focus on the general 'asset tags' market - please refer 'Target Audience.pdf' for more information on our audiences.
We need an unbounce landing page template for the asset tag market that is highly focused on conversion. The design should pay homage to our web site (http://www.camcod.com) but does not need to be a clone of it - we want to focus on conversion optimization so do what you think is best! We'd like to have a sense of continuity from landing page to site but use creative license as you see fit.
Our visitors have a wide range of knowledge and we need to cater to all stages of the buying cycle. Our primary conversion goals are:
- Quote Requests
- Samples Requests
- Online Orders (not primary since so many people need specialized help and are not prepared to order online)
- Contact Requests
Number of pages
The page you design will primarily be used for PPC traffic but will also be occasionally (if rarely) used for email marketing. The page must allow for flexible heading, sub-heading, body copy and button text lengths. We will be dynamically inserting search terms and the design must allow text to 'scale' while still maintaining a good layout.
The template you create will also be used in other markets so should be flexible enough to be adapted to a varying number of products and varying content lengths. Since we have so many potential Calls to Action we are open to pages that link to our web registration forms as well as pages that have a flexible adaptable form inline/on page. Again we're looking for your expertise and guidance here. For example a headline might be "Quality Asset Tags to Identify & Track Your Property" Be sure to allow for headlines of differing lengths (twice as long or half as short) as well as insertion of longer search terms. If a visitor searches for "metal foil asset tags" the above headline would be shown as "Quality Metal Foil Asset Tags to Identify & Track Your Property".
Suggested (not required) copy and product images are in the attached zip. We have also included a psds of our home and product pages.