Apotheca is a nutraceuticals retailer. "Brain Health" is a supplement product we are bringing to market. The "Brain Health" page will live on its own url.
Design a sales web page for "Brain Health", a memory and focus improvement supplement.
ALTHOUGH A DESIGN SMAPLE IS ATTACHED, DO NOT SIMPLY COPY. PLEASE EXPLORE NEW DESIGN DIRECTION, IMAGERY, LAYOUT.
FEEL FREE TO CHANGE EVERYTHING.
Tech Spec and Deliverables
- Design one page
- No Flash
- File: Layered FireWorks or Photoshop. Prefer FireWorks
- Style guide deliverable detailing color palette and fonts treatment.
- Page Width: 975 px wide. The page fold is at 580px (the fold). - The design will extend below the fold but vital product information (the hook) should be above the fold.
- Simple, clean smart modern design
- Happy, bright and smart
- You can use the bottle label design as design direction but it is not necessary
- See attached assets folder
- See competitors sites listed below for comparisons and ideas.
- Don’t make it look to insurance or hospital‘ish
- Use heaver weighted font size such as 12 or larger.
- Active men (55%) and women (45%)
- Have older children and or grand children
- Primary 32% Age 35-49
- Secondary 31% Age 50+
- Caucasian 75%, Afr. American 14%, Hispanic 7%
- See attached
- Feel free to find new and alternative graphics
- See attached: Design_sample_layered.png
Special Attention Areas:
- Bold call to action order button
- Newsletter signup
- Clean, simple order area
- Newsletter signup. “Receive our free Newsletter. Opt-out anytime”.
- Questions Email area
- Order Button at top of page which anchors to order area.
- Order Area, with order selection