Completed contest

Modern T-Shirt Deign with Spanish Flair

Rsanchez2007 needed a new t-shirt design and created a contest on 99designs.

A winner was selected from 83 designs submitted by 29 freelance designers.

83
entries
29
designers
1
winner

How Rsanchez2007 started their t-shirt journey

Company name

LitaChanclita.com

Overview

I'm an amateur graphic designer in need of some professional help. I have seen many companies make attempts at the Hispanic market, but I feel only few of them have been successful. Style is a predominant force in the culture, and I hope to influence emotion with my t-shirt designs. I'm looking for a graphic artist that is emotionally invested in their work. Someone who sees their style as an extension of their personality.

I tried a contest once before but was disappointed to find that my favorite designs used existing design components from http://www.chadlonius.com/static/freevectors.htm, so I pulled the contest due to copyright fears. This time around I'm guaranteeing the prize in hopes that it will entice more creative designs. However, I've already done a Google image search for "El Cucuy," and noticed that some of the previous designs used these images without proper authorization. Don't attempt to submit a design if it's not original or if you don't have copyrights to all the used components.

Tell us a bit about who you are and the people you reach

My target market is the young Hispanic Market in the United States. My designs should appeal to young professionals in their 20s (mostly 20-25 year olds). This calls for a young, trendy look, but not over-the-top childish. I best describe it as a style that shows they're mature, yet still up for a good time.

For this specific design, I'm targeting males.

Requirements

Look at graphic tees from Express, DKNY, and Armani for guidance on what type of style I'm looking for. The concept of this design is "El Cucuy," which is the spanish boogeyman. See wikipedia for short background:

http://en.wikipedia.org/wiki/Cuco

The goal of this shirt is to create a hip, stylistic shirt, but has a secondary (backdrop) design that's funny. To describe it best, I want people to, at first glance, appreciate the artistic design of the shirt then have a smirk as they realize that the design is comedic in nature.

Stylistic Preferences:
Artistic
Retro
Witty, but not childish funny!
Clear, clean typography (background can be as busy as you see fit)
20-25 y.o. age group

Material Requirements:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please visit the current state of my site, which is a bare bones work in progress, at http://www.litachanclita.com for a glimpse of what stylistic direction I'm heading in.

Current designs were created by myself, so if you feel you can't produce something of a higher caliber, please save both of our time and don't enter this contest!

See attached imaged for style preferences. Have fun with it!

Silver package

US$245

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Deliverables

PSD
AI
EPS
PDF
PNG
JPG

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