brandMD specializes in dermatologist recommended, medical grade skin care products for multiple lines including anti-aging, beauty, acne and sun protection. They are looking for a new design for their PRODUCT LABELS that promotes themselves as a traditional, modern and professional skin care manufacturer with mass market consumer appeal.
Dermatologists, cosmetic surgeons and consumers in both private practices, as well as major popular international retailers.
The product labels must reflect the traditionalism and recommendation of dermatologists while appealing to consumers who would pick up the product in both a dermatologists / plastic surgeons office and major international retailers.
The LABEL design will be used on packaging for multiple skin care products. The labels themselves will primarily be white or clear on white bottles (see attachments), so please keep this in mind.
The client is looking for an a very clean, modern, fresh, professional design. Nothing frilly. The cleaner the better.
Please use the attached logos and "example of label" attachments.
- You may incorporate the "mortar and pestle" image, somewhere within the logo or label design if you like.
LABELS MUST INCLUDE:
1. Product name (i.e. "Gentle Facial Cleanser")
2. Few lines about the product (i.e. "Soothing facial cleanser for dry or sensitive skin types.")
3. Size (i.e. "6 oz / 170 g")
- The logo itself must remain in neutral colors (black preferably)
- Use simple colors to separate various skin care lines names. (ACNE, ANTI AGING, SUN PROTECTION, etc)
PLEASE SEE ATTACHMENTS
Final version will be:
1. Created entirely in vector art (create outlines for type). Needs to be scalable
2. Create logo in CMYK (or Pantone) and black and white
3. Final product must be usable for web and print. (vector and layered .psd)