I'm a small wine producer and retailer, selling a range of my own brand wines in my little retail shop and also to select restaurants.
The wines I sell are good value, fresh, modern , dry styles that a focussed on the consumer with a reasonably high degree of wine knowledge.
The Sounds is a brand name I have trademarked and am using for a Marlborough Sauvignon Blanc. (a white wine from vineyards near the beautiful Marlborough Sounds in New Zealand). I also want to extend the brand into other wines.
The target is to sell to young(ish) (22 - 45yr old) drinkers who are up quite up to date with modern food and wine styles. Target is predominantly female but I don't want to alienate the men either!
This is a modern wine brand that needs to appeal to modern, food savvy buyers.
The concept of The Sounds is not just about a place but also about evoking the wine drinking situation. The sounds that occur when you're drinking a fine wine. Glasses clinking, friends chatting and laughing, that sort of thing.
Brand name of the wine is The Sounds. This needs to be the focus
In addition there will need to be the wine and region name. eg: Marlborough Sauvignon Blanc 2010 or Hunter Valley Shiraz 2010.
In small font (about 5) there needs to be legal text eg: "12% alc, 7.1 std drinks, pres 220 added. Wine of Australia 750ml"
Also need additional text of approximately 60 words for a wine description/ story. This can be as a back label or as part of a single, perhaps wraparound label design.
SIZE AND SHAPE?
Can be a single label that would have main name and brand on one half with the other half containing additional text. (eg: 80/90mm high, 140mm wide).
Could also be front label with main info and a back with legal and additonal text. Size (and shape) flexible.
What we don't want:
No gold, no silver. Needs to be CMYK colours.
Typeface needs to be clear, not floral, old fashioned script but rather something clean and modern. Feel free to use images, illustrations, strong colours.
Final artwork as EPS files or .ai saved as illustrator 3 or earlier. I'll need to add description text to individual wines.
Please don't hesitate to contact me directly if you have further questions.