DESIGN SA is an online store that enables aspiring and talented designers from South Africa to offer their products to the German-speaking countries.
Portfolio focus is on home decors & accessories such as handbags, cushions, plush toys, art, etc.. Based in the vibrant emerging design scene of Johannesburg, DESIGN SA represents modern and high quality design made in Africa rather than the traditional African souvenir "design" that is more commonly known in Europe.
DESIGN SA introduces the designers and their backgrounds in order to provide customers with insights into life and its challenges in Africa.
I expect the logo to capture the following ideas:
- this online shop allows me to buy things to build a cosy and beautiful home
- the products make me feel good, international, socially engaged and individual
- with my purchase I support South African designers that have a much harder life than I do
- with my purchase I own a piece of Africa
The logo should include a graphic illustration of e.g. Africa, home & decor products, a house or else.