This company produces bath salts that mimic the salt and mineral composition in famous hot springs around the world.
What I am trying to achieve is something that is clean, feminine, millennial, modern,... something that can be tied to a luxury brand and that elicits thoughts of hot/mineral spring.
Target market: millennials, world travelers, spa-goers
This is the current landing page: https://www.springsalts.com/
As I continue to review designs, I have noticed that I tend to like angles, such as that in a triangle or diamond (think salt crystals), as well as designs that pay homage to hot springs.
This is almost more of a branding design than just a logo since there will be 5 different bath-salt combinations for different locations:
Bay Area, California
Pai District, Thailand
So if there is a way to incorporate a design element in the logo that can vary for each product (like the Herbivore example I included in the images), that would be amazing!