We've innovated a pergola that anyone can build. Pergolas are not a "cool" product... New gadgets get the coolest packaging. We want that same "wow" factor for our product, we want to revolutionize this category.
Description of the product target audience
Anyone, you, me, your friends, restaurants, resorts, businesses, pop up events, car ports, cafe's... even farmers have requested it so their horses can have shades. 50% of the video viewers are 45 to 55 year old men. the other 50% is evenly shared between men and women between 35 and 65... low income to medium high. you can build our product for as little as $500 USD...
We want a new TRIO package. We will hire the winning artist to finish the rest of our packaging. My overall budget is $4000 CAD.
Packages - TRIO, SOLO, SHADE, QUAD, QUINT, KNECT, HAMMOCK
Point of purchase - PALLET DISPLAY, POST WRAP, ROLL UP, FLAG, TEAR AWAY INFO SHEET, and maybe 3 other POP's that can attach to our pergola (pergolas are displayed built in stores).
What to avoid
stay away from bubbly cartoony designs.
Also we're not happy with our current packaging, though there are somethings on it that are necessary, and it's pretty good. We feel someone could make it have that "wow factor"... make the customer who walks by it say "whoa, I can build that in 45 minutes...awesome"