retaila got their new product packaging by running a design contest:
Design a "Popping Package" for a new Popcorn Flavor!
Check out retaila's Product packaging contest…
Food & Drink
Deanan Gourmet Popcorn
Texas Two Step
Description of the product
Gourmet Popcorn - Our uniquely Texan mix of White Cheddar Jalapeño and Jalapeño Cheddar. Hot & spicy. We call it "Texas Heat"
Description of the product target audience
Grocery Store Customers of all ages.
We currently have 3 flavors of popcorn in our Grocery Store Bags. We want a design for our new grocery store flavor "Texas Two Step". Bag design should keep the same look of the packaging, but shows off this fun new flavor. We want the top of the bag to be in Red. This is to compliment the Green, Blue and Yellow we have on the other 3 flavors. The Deanan Logo should be kept in the same location as the other 3 flavors. The DK Dairy Logo and GO Texan Logo's should be kept in the same location as the other 3 flavors. Net Wt. 5.5 oz. (156 g) of should be at bottom of bag in same area as on the other 3 flavors. We want to see your ideas for incorporating the name "Texas Two Step" to make this flavor fun for consumer. Avoid designs that are too busy or cluttered. Let’s just focus on the popcorn as in the original "Texas Wildflower Vanilla". We are adding to the brief the specific colors of the Texas flag for you to work with. Also, we included in the brief our Texas Two Step wording on the Texas Flag if you want to incorporate this into the design. It does not have to be included, but is an option.
What to avoid
Avoid designs that are too busy or cluttered.
Bag Size up to 13.5” tall X 8.62” wide (Dielines attached) Net Wt. 5.5 oz. (156 g)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
retaila collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Cari is a person I found to be very professional, with an excellent understanding of my packaging requests. I am a demanding person and she was very attentive and quite patient on my requirements. I am quite satisfied and I absolutely recommend her.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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