Our company (Pop's Hummingbird Swings) has been in business for about 5 years. We have established customers and are sold nationwide in the U.S. and Canada. So our customers know our brand. We have had the same packaging since the beginning. So we are just looking for a refresh to our package while keeping our brand and identity. We are a smaller family run business that has a classic and traditional feel to our packaging. Our Grandfather (the "Pop's" in Pop's Hummingbird Swings) is the one who thought of the idea and is the basis of the company starting. We would like to keep that traditional, handmade product type look and feel. I encourage you to visit our website to see our video of the product in use and to hear our story. You can watch a short video about us here:
and see all our products, more information, pictures and video here:
We have multiple products and display boxes for our products that will all need updated artwork after the winner of this contest is chosen as well.
For this contest we are choosing to re-do the package on our original designed swing first. The swing is attached to a backer card with zip ties that is comprised of full color print that is then folded in half to make the front and back. Once the card is folded in half the measurements of it are:
7.5 inches (19.05 cm) wide x 10.5 inches (26.67 cm) tall. The Illustrator ( .ai) file of the DIE Lines for print is attached.
I have also attached multiple pictures of the product on the blank card showing all the various measurements needed for space.
I have not included full pictures of our existing packaging yet because we are open to the creativity and the different designers interpretation without knowing what we already have.
We want the hummingbird in the design to look like its actually perching on the swing that is attached to the package. I have tried to illustrate this by sketching an outline of the bird in the approximate location with dimensions to show the max height. We would like the hummingbird to be right in about 3.75 inches (9.525 cm) tall. I have also included a picture of how it looks on our existing package. You can see in that photo that the hummingbird we use now on our packages has been photo shopped to have most the color taken out. This is something we want to change. On this NEW package we want the hummingbird to be from a high res image in the perching position showing their very vibrant colors and detail. The hummingbird is going to have a spot UV coating and be embossed to make it stand out from the rest of the package. We have the idea of maybe having a couple ghosting images in the background of a hummingbird getting closer like its flying toward the swing to land on it and. But this is open to interpretation.
The header of the card above the swing needs to have our logo (supplied) and the words prominently "The Original Hummingbird Swing" in a font that looks classic and traditional but still stands out and "pops" off the package. This font and the logo will also be spot UV coated.
The hummingbird perching and the words "the Original Hummingbird Swing" are to be the 2 main focus points of the package.
Other writings we want included are:
-Hummingbirds really swing on it! (use it etc.)
-Just place near feeder
-Other perching birds love our swing too
-See back for details
The back of the card has mostly information and directions. I have included a picture of the back of our package for reference. It does not have to be laid out the same but we do need all the information provided below to be on the back. We need the UPC ( .eps file) and QR codes which are provided. Also Facebook, Twitter, YouTube, and Pinterest logos which can be chosen by you to match design if necessary.
Next to the QR code have the writing:
"Scan the code with a smart phone to see hummingbirds really using the swing!"
Info on the product that needs to be on back:
(In bold letters)
Just hang your swing near a feeder or nectar rich plants.
Hummingbirds are very territorial and will use our swing as a perch to sit and guard over their food source. The more desirable the area to the hummingbird, with feeders or nectar-rich flowing plants, the more likely they are to become territorial over it. It's that easy to enjoy more time with your hummers today! (We've found hanging your swing 12 - 24 inches from a feeder is optimal)
Directions to hang it are as follows to be added to the back as well:
(In bold letters)
Hanging your Hummingbird Swing is as easy as 1-2-3
1. Use a 1/16" drill bit and drill approximately 1/2" into wood post
2. Screw the provided hook into that hole (By Hand)
3. Hang swing from hook and enjoy!
(Pictures of each step are provided and can have the corresponding numbers of the step put above them. See pictures provided of existing packaging for reference.)
Also somewhere we would like written: (with the corresponding buttons)
Visit us online and look for new products, contests and giveaways at:
Also a small disclaimer at the bottom of the back of the package that reads
"For optimal usage we do not recommend hanging the swing in a tree"