caroline.somnitz got their new product packaging by running a design contest:
Bamboo cotton swabs box – how to present a sustainable product in a stylish way
Check out caroline.somnitz's Product packaging contest…
Cosmetics & Beauty
Description of the product
We are creating a brand selling sustainable products for everyday use, in order to avoid plastic to the extend possible. The „mor“ in our brand Moruu means earth. Now, we need a packaging design for our bamboo cotton swabs, which will be packed in a recycled paper box. We offer our bamboo cotton swabs with one end round, one end pointed – so they can be used for multiple purposes such as ear cleaning, makeup, arts&crafts, cleaning of typepad or camera. Our plastic consumption needs to be reduced – this is more and more common knowledge. Thus, our target group is quite broad (see target group). Therefore, the packaging design should combine aspects of environment/sustainability (which the „greener“ target group feels attracted to) with aspects of a simply beautiful design of a product which you really like to look at and which you would put in the bathroom for instance (which the more mainstream customers feel attracted to). Also, we think that products that are good for our planet do not necessarily need to look unattractive/green-only (we hope you see what we mean). To sum up, the challenge will be to balance the design between aspects showing this is a sustainable product and an appealing and beautiful, but not too eco design. Further, the design should leave the customer with a positive feeling. It should not educate him/her on how bad plastic is for our environment, but the customer should feel empowered and good that with the purchase of the product he/she can make an impact on a daily basis. We do not have a logo yet. However, we think that it should be enough if for the packaging design you design the word „Moruu“ in a recognizable font. We attach 2 of our ideas – but please suggest something else if it goes better with the design. Optional: A recognition feature in the design that can also be part of the packaging of our future products.
Description of the product target audience
As the insight that we cannot go on with our plastic consumption as we do today spreads ever more, our target group is quite broad: - Ecoconscious people who already buy green and organic and deliberately choose these products - „Mainstream“ people who are looking for ways to reduce plastic in their everyday life - People who use the cotton buds for makeup, arts&crafts etc, but haven´t thought about the whole plastic issue, but are attracted by a beautiful design However, the product will naturally be priced a bit higher (due to more expensive input materials), and this should also be reflected in the design.
We would like to receive a design for our bamboo cotton swabs paper box, we attach a picture of the box (recycled paper) and its dimensions. Please be aware that the design displayed on the paper box is not ours, we simply do not have a blank paper box. The following information should appear on the box, in German (for convenience, in brackets English translation): - Our brand name „Moruu“ - The product name „Bambus Wattestäbchen“ - 200 Stück (200 pieces) - Vegan - 100% biologisch abbaubar (100% bio-degradable) - Kein Plastik (no plastic) - Keine Bäume (no trees) - Placeholder for barcode and short product description below the barcode We have no strong preference as to which of the information appears on the front, side or back. We will distribute the product via an onlineshop, so we can provide several pictures. Whatever you think looks most appealing from a design-perspective. We would like to be able to edit the text later ourselves, for instance in other languages. We attach the following documents: - moruu carton front, side - our carton, however this is NOT our design. We do not have a blank carton. It will however be in this very same recycled paper - moruu logo ideas - we tried two fonds that we liked - competitor 1, 2 - the design of two of our competitors
What to avoid
Too much towards one target group only Too minimalistic Too colorful Should you have an idea that departs from our suggestions, please feel free to present it. You are the expert and there sure are ideas that we haven´t even thought of. You can choose every colour you want if you think it fits. Please only use a maximum of 3 colors, including black (for the wording we thought). Too many colors might give the impression that the product is not really sustainable as too many resources have gone into the production process. Please be aware that the design will be printed on brown recycled carton, so this has to be reflected in the design. We attach a picture of the carton (please be aware that the design that is displayed on the carton is not ours!! However, we do not have a blank carton) But we are open to any suggestions, as we think you know best.
Height 7,8 cm Width 9 cm Depth 4 cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
caroline.somnitz collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Stan is an amazing designer, very talented and creative, makes fast changes when needed. The only issues I had with him were always arguing about money and edits. Prices for variations and edits would change or come up unexpectedly and over the course of working with him on 4 different designs, I think his prices went up 2 or 3 times. There are so many talented designers, and he is definitely one of them, but ultimately to me, it was not worth the headache.
I do have a feeling we might work together again one that tho when my budgets are much bigger, I would hire him again! He likes to compare himself to USA design companies, which was also frustrating and insulting, given he could work for or with any of those companies, as he is talented.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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