We at osm (pronounced "awesome") are excited to launch our first product - an all natural plant-based eye masque targeted at young women that helps get rid of dark circles, puffiness, eye bags, fine lines, etc. It is made of the golden osmanthus plant.
We will be selling online through our website and marketing our product primarily through Instagram so it needs to be visually appealing and adhere to our minimalist aesthetic. Our design aesthetic is simplistic yet eye-catching: we want to convey that our brand is for young, fun, vibrant women who want the best for themselves. Our customers care about clean eating, being active and working out, beauty, fashion, the beach, tanning, and having fun. We like clean lines, sans serif, colors that are bright, bold, but not flashy.
Our target audience is mainly young women (18-35) who are interested in a fresh, healthy, active lifestyle and care about their appearance. Eyes are an incredibly important feature on your face, and we want girls to feel more confident after using our product. Our eye masque is 100% natural and plant-based, so girls should feel safe about using it.
We like and want to imitate the feel of the following brands:
We want to find a great designer interested in many future design opportunities with our brand.