joe.scott v got their new product label by running a design contest:
Help Us Brand Alpha Dog Nutrition with New Product Labels!
Check out joe.scott v's Product label contest…
Animal & Pet
Alpha Dog Nutrition
Krill Oil with Turmeric
Description of the product
This is a Krill Oil used to help lubricate & protect joints. It also helps improve cardiovascular health, help their skin & coat, help with allergies. Krill oil is also very beneficial for helping with conditions from arthritis.
Description of the product target audience
While anyone can use Krill Oil, we are targeting bird hunting dogs specifically. Breeds of hunting dogs include labrador retrievers, English Setters, German Shorthair Pointers, & English Pointers to name a few. Our demographic hunts for ducks, pheasant, grouse, & quail. The tagline for our company is "Maintaining Alpha Status". Our primary mission is to delivery nutritional information & products to help hunting dogs remain healthy & active for as long as possible.
We're looking for a label for our Krill Oil supplement that is simple & speaks to our audience immediately. We want them to think "that is for me & my dog" even before reading more about it. Ideally this design would have one main concept, and be easily transitioned to other products while retaining the same overall look. A good example of this same type of packaging is Zhou Nutrition: https://www.amazon.com/s/ref=sr_nr_p_89_0?fst=as%3Aoff&rh=n%3A3760901%2Cn%3A3764441%2Ck%3Azhou+nutrition%2Cp_89%3AZhou+Nutrition&keywords=zhou+nutrition&ie=UTF8&qid=1488988774&rnid=2528832011 Label should be clean, simplistic, and iconic. We want to be recognized immediately online & on store shelves. We will be using this same design for 3 different products. The first is the "Krill Oil with Tumeric", the second is a joint supplement called "Free Range", and the third is a post-hunt recovery supplement called "Resurgence"
What to avoid
I've attached the Alpha Dog Branding guide for color schemes. One thing to note is that this includes our old logo, so you will want to make sure you use the "Proud Dog Logo" attached.
Please see attached dieline.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
joe.scott v collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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