melissagk got their new product label by running a design contest:
Give an awesome pet brand FRESH new look!
Check out melissagk's Product label contest…
Animal & Pet
We are a 32+ year old company with loyal fans. We have not changed our labels in 20 years and it's time for a refresh. We have amazing pet and dental products that are non-toxic and actually deliver on their promises (hence our longevity). We are focused on our pet line rebranding. Our top selling product is Pet Oral Hygiene Solution. It is a tasteless, odorless solution you add to a pet's water bowl. It helps to fight bad breath and promote healthy teeth and gums.
What's your vision?
We are looking for a fresh, clean and modern design that uses color and white. Our design is pretty clean now, but it is missing key benefit call outs, and we could use a little more boutique like look. A little more fun added. We need to be clear that the product is for dogs and cats. Not just dog. It is very important that it stands out on a retail shelf and has call outs for key benefits: Made in the USA, Gluten Free, Alcohol Free, Tasteless, Freshens Breath without Brushing, Safe, Proven and Effective, etc
There are many designs we love. We do not want black to be a major color choice like Bixbi. We prefer fresh bold colors with white. We've included some examples. There are a few examples that have great callouts and layout, however they have muted colors. We do not want muted colors. Also, we would like to incorporate paw prints if possible. It may not make sense. We definitely need a second design element. We need places for call outs: Made in the USA, the benefits of the products, etc on the front of the labeling. I've included the stock bottle with our current label as well.
US$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
melissagk collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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