fmscarda got their new product label by running a design contest:
Design our label and help us to green cities!
Check out fmscarda's Product label contest…
We are a Brazilian company specializing in green roofs, roof gardens, green walls - our mission is to create radically greener cities . We opened the doors in 2008 and we have worked with the biggest names of architecture and contemporary landscaping in Brazil (eg Marcio Kogan, Zanetini, Renata Tilli, Arthur Casas, Jacobsen, etc. ) and also with large construction companies. We already have more than 100.000 square meters of green roofs installed throughout the country. We are preparing to launch a new cultivation substrate to create gardens on rooftops. This product will be sold in bags and we want to reach the 'DIY' public - we believe that the cause of green roofs is very attractive to young, innovative, enterprising people. So we want to show in our packaging the fashionable related to quality of the work we have carried out with the high class public combining a creative, innovative, proactive, young and positive message: Yes! We can green cities!
What's your vision?
We need a label for our substrate bag. It will be our first package itself. Our substrate is especially suitable for use in green roofs, roof gardens and green walls. It is light (ideal for getting over our heads, adding low weight for the structure) and nutritious and aerated, for the growth and maintenance of a healthy garden. As we said above, we work with some of the best architects in Brazil, so the fashionable image is very important. At the same time we want to get away from the conventional (leaves, trees, seedlings, all green or brown, etc.). We want to show creativity, innovation, youth, positivity. The label will be applied in a thick plastic that can be opaque (white) or transparent (http://www.astermagazine.com.br/ecommerce_site/produto_18421_9576_SACOS-PLASTICOS-PARA-AREIA-PEDRA-TERRA-40-x-65-cm). We have no preference between transparent or opaque, so you can build upon what you prefer. If you choose the transparent bag, is good to know that our substrate has light brown color (e.g. http://flores.culturamix.com/blog/wp-content/gallery/o-substrato-2/o-substrato-3.jpeg). The label will be printed directly on the bag. Here are some ideas that we like: Predominance of one color tone: we like the idea of a yellow bag (such as NYC taxi) with black letters, or transparent with black letters. Predominance of two vivid and brigth colors: such as the packaging of Le Petit (photo attached) and Sucos Do bem (www.dobem.com). Vintage: Such as Fabryka Piwa beer labels (photo attached). Take inspiration from the Wes Anderson movies! We want people to identify our packaging from far away and say, "that’s cool, here you get a brand new green roof from the Studio Cidade Jardim!” What we need on the label in general: - text in Portuguese; - our logo (attached). If you think that the logo does not fit, we can leave the logo off label, placing it at the bottom or top of the bag; - the product name is florUP, but it does not have a specific logo, ie, you can be free to choose the font and play with uppercase and lowercase letters (FlorUp - florUP ... ); - short text describing the product: “Substrato especial para telhados e paredes verdes. Leve, nutritivo e aerado" (Special substrate for roofs and green walls. Light, nutritious and aerated). We would love it if you create other creative and positive texts (You can think on the positive impacts of a city covered of gardens on their roofs: fresh and organic food, reduce flooding, fresh air, play spaces, oasis, Babylonian, etc. We have planted wheat on roofs!). Take inspiration from the packaging of Good Eggs (attached). - the bag size is approx. 40x65 cm and we want to take over the entire face with this label. We'll need to add some technical information such as weight but we will do this work here, because I still do not have all the information. This information will be at the bottom of the bag. On the back will be the technical information I post on here too. We attached some examples that have something that we like. We know they are different, but we love all, so we want you to choose the style that suits to your work . Our website is www.studiocidadejardim.com.br
The winning designer will very likely have a chance to work on the next labels! Let’s green the cities together! Think of living, green and healthy cities! Have fun!
R$NaN Gold package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
fmscarda collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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