How Kevinok started their product packaging journey
Who are you known as?
Koyu Matcha Green Tea
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We sell matcha green tea to health stores and cafes all over Ireland, UK, Kuwait and more......
Matcha powdered green tea is an extremely healthy drink and is steeped in both the ancient traditions of Samurai and Zen Buddhism as well as being the future of green tea through its use in smoothies, lattes and juices.
Our target audience are those interested in health, well-being and performance. Everyone from yoga to triathletes.
What inspires you and how do you envision the design for your business?
We are creating new packaging for our matcha latte and ingredient
products. Currently we are using blank white stand up pouches and
placing a sticker on them. This contest is for a design that will be
digitally printed onto the pouches.
The designs can be loosely or tightly linked - we would prefer 2
excellent but differing designs than 2 designs that work for one
product but not the other.
Looking for a clean healthy design in line with our other products.
Using our previous labels text, please create a new concept for both
our latte and ingredient matcha pouches.
Both need images
The latte pouch should show a matcha latte, NOT a generic green tea
even a regular matcha - we need the customers to see what they are
For the ingredient product, there should be 3-4 images showcasing
matcha as an ingredient in cakes, smoothies, chocolate etc. Matcha
a huge number of uses so just pick three.
Our logo and bubble motif should be featured. Take your color ideas
from our other products.
We have included our previous designs in the Zip File as well as one
of our tinned tea products. Go to http://www.koyumatcha.com for more
of an idea on what our design focus is. Please use it as a guide, but
don't replicate what we are already doing in our tinned teas or
current pouch designs. Use it as a springboard to create your own
concepts from.Use the current text as a guideline for now. The text
for the back of the latte is not there. Please use the ingredient